Influencer marketing is a rapidly growing industry for brands and creators. 

But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them?

Today I’m joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand. 

Danielle is the Co-Founder & CEO of Scrunch, a global analytics and education platform for Influencer Marketing. 

Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia.

Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more. 

Episode Highlights:
What is Influencer Marketing [01:10]
The Benefits of Influence Marketing [02:02]
What to do when using Influence Marketing [04:09]
How to choose an Influencer for your brand   [08:05]
Creator Platform: Scrunch [09:48]
Agreements to offer when using Influencer Marketing [13:51]
Influencer mishaps [19:34]



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

Influencer marketing is a rapidly growing industry for brands and creators. 
But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them?
Today I’m joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand. 
Danielle is the Co-Founder &amp; CEO of <a href="https://slack-redir.net/link?url=http%3A%2F%2Fscrunch.com%2F">Scrunch</a>, a global analytics and education platform for Influencer Marketing. 
Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia.
Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more. 
Episode Highlights:
<ol>
<li>What is Influencer Marketing [01:10]</li>
<li>The Benefits of Influence Marketing [02:02]</li>
<li>What to do when using Influence Marketing [04:09]</li>
<li>How to choose an Influencer for your brand   [08:05]</li>
<li>Creator Platform: Scrunch [09:48] </li>
<li>Agreements to offer when using Influencer Marketing [13:51] </li>
<li>Influencer mishaps [19:34]  </li>
</ol>
<a href="https://unstoppableecomm.com/ep-80-how-to-use-influencers-to-grow-your-brand-with-danielle-lewis-of-scrunch">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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