When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong. 

In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking.

With so many variables it is important to deep dive into your stats so you know what’s working and what’s not.

Then you can optimise and keep going.

Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them.

If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge.

Episode Highlights:
How to troubleshoot Facebook Ads if things aren't going as planned? (1:50)
Soft Stats for Your Facebook Ads (2:08)
CTR or click-through rate (2:22)
CPC or cost per Click & CPM or cost per mention (2:34)
Facebook Ads as an Auction Process (2:59)
Check your conversion rate (6:14)
Pricing issue (7:49) 
Lifetime value of your customer (8:38)
Pixel and Data (10:04)
Test up the different creatives that you use (16:15)
Tracking (16:46)



Click here for all links mentioned in this episode.

Enrol in eComm Ignitor





Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong. 
In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking.
With so many variables it is important to deep dive into your stats so you know what’s working and what’s not.
Then you can optimise and keep going.
Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them.
If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live <a href="https://unstoppableecomm.com/challenge">5 Day Pathway to Profit Facebook Ad Challenge</a>.
Episode Highlights:
<ol>
<li>How to troubleshoot Facebook Ads if things aren't going as planned? (1:50)</li>
<li>Soft Stats for Your Facebook Ads (2:08)
<ol>
<li>CTR or click-through rate (2:22)</li>
<li>CPC or cost per Click &amp; CPM or cost per mention (2:34)</li>
</ol>
</li>
<li>Facebook Ads as an Auction Process (2:59)</li>
<li>Check your conversion rate (6:14)</li>
<li>Pricing issue (7:49) </li>
<li>Lifetime value of your customer (8:38)</li>
<li>Pixel and Data (10:04)</li>
<li>Test up the different creatives that you use (16:15)</li>
<li>Tracking (16:46)</li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-107-how-to-troubleshoot-your-facebook-ads">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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