Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now?

A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less.

69% of people said they were more likely to shop in store than they were a year ago.

More than half said they are spending less on electronics, home decor, clothing and accessories.

There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand. 

And more than 65% said they are willing to spend more for an item if it’s more convenient to buy. 

So in today’s episode I’m talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession.

Episode Highlights:
Recent eCommerce survey by Yotpo [01:49] 
Building customer loyalty [03:28] 
Creating an experience for yout customers [06:03] 
Growing your community [09:08] 
People buy from people [10:14] 
How to make shopping more convenient [12:06]  



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now?
A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less.
69% of people said they were more likely to shop in store than they were a year ago.
More than half said they are spending less on electronics, home decor, clothing and accessories.
There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand. 
And more than 65% said they are willing to spend more for an item if it’s more convenient to buy. 
So in today’s episode I’m talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession.
Episode Highlights:
<ol>
<li>Recent eCommerce survey by Yotpo [01:49] </li>
<li>Building customer loyalty [03:28] </li>
<li>Creating an experience for yout customers [06:03] </li>
<li>Growing your community [09:08] </li>
<li>People buy from people [10:14] </li>
<li>How to make shopping more convenient [12:06]  </li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-78-how-to-prepare-your-business-for-a-recession">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

Advertisement