If you’re thinking about launching a new product or adding one to the mix, this episode is perfect for you.

Today, we’re talking to Cinzia Cozzolino, the founder of the award-winning online store ‘The Smoothie Bombs’. She shares how she researches and decides what products to launch next, how to create hype and excitement around the launch, what to avoid when launching a new product to market, and also her launch strategy (using both free and paid media).

If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

If you’re ready to sell more on your online store, this is the podcast for you. 

 

Episode Highlights:
Cinzia and her booming smoothie business [01:33]
The evolution of ‘The Smoothie Bombs’ [03:21]
How her recent product launch unfolded [07:24]
Cinzia’s recent product launch vs previous ones [09:32]
How they came up with their new flavour [11:50]
The process of hyping up their products [15:47] 
What makes Cinzia’s business a huge success? [21:35]
The role Facebook ads play in their launches [26:22] 
Mistakes made and lessons learned in a product launch [31:00] 


Click here for all links mentioned in this episode.

 

About Cinzia:

Cinzia Cozzolino is a nutritionist and the founder of The Smoothie Bombs, a certified organic smoothie booster range. In 2011, as a single mum, she bootstrapped the company after being inspired to solve her youngest daughter's fussy eating problem.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

See omnystudio.com/listener for privacy information.

If you&rsquo;re thinking about launching a new product or adding one to the mix, this episode is perfect for you.
Today, we&rsquo;re talking to Cinzia Cozzolino, the founder of the award-winning online store &lsquo;The Smoothie Bombs&rsquo;. She shares how she researches and decides what products to launch next, how to create hype and excitement around the launch, what to avoid when launching a new product to market, and also her launch strategy (using both free and paid media).
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.&nbsp;
If you&rsquo;re ready to sell more on your online store, this is the podcast for you.&nbsp;
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Cinzia and her booming smoothie business [01:33]</li>
<li aria-level="1">The evolution of &lsquo;The Smoothie Bombs&rsquo; [03:21]</li>
<li aria-level="1">How her recent product launch unfolded [07:24]</li>
<ol>
<li aria-level="2">Cinzia&rsquo;s recent product launch vs previous ones [09:32]</li>
</ol>
<li aria-level="1">How they came up with their new flavour [11:50]</li>
<li aria-level="1">The process of hyping up their products [15:47]&nbsp;</li>
<li aria-level="1">What makes Cinzia&rsquo;s business a huge success? [21:35]</li>
<li aria-level="1">The role Facebook ads play in their launches [26:22]&nbsp;</li>
<li aria-level="1">Mistakes made and lessons learned in a product launch [31:00]&nbsp;</li>
</ol>
 <a href="https://unstoppableecomm.com/ep-5---how-to-launch-a-new-product-with-cinzia-from-the-smoothie-bombs/">Click here</a> for all links mentioned in this episode.
&nbsp;
About Cinzia:
Cinzia Cozzolino is a nutritionist and the founder of The Smoothie Bombs, a certified organic smoothie booster range. In 2011, as a single mum, she bootstrapped the company after being inspired to solve her youngest daughter's fussy eating problem. 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>! 
We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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