Today I am joined by Jess Ruhfus, the founder and CEO of Collabosaurus. She is a marketing prowess with agency and in-house experience across small business education, events, fashion & lifestyle.  She is also a fellow podcast host who runs two excellent podcasts called “Stop, Collaborate & Listen” and “This Is How We Do It.” Jess is great at helping small and big boss businesses in their PR/Marketing strategies.

Join us as we will be talking all about how to get started with collaborating brand to brand so that you can create win-win opportunities for both of you. We’re also going to talk about how you set yourself apart from the competition, how to create a great pitch and stand out. In this episode, you will learn how to reach your objectives with your collaboration. Jess also shares some of her favorite collaborations, including a recent one with 7/11 and a beauty brand, so tune in to find out more!



Episode Highlights:
What exactly is brand collaboration? [1:25]
Collaborations are all about win-wins and exchange of value [2:20]
On influencer collaborations [2:52]
Brand collaborations are 25% cheaper than digital advertising [3:45]
What are some of the other benefits of collaborations? [3:53]
What are some of her favorite brand collaborations? [6:21]
Talking about disaster collaborations that have gone wrong and how can brands protect themselves? [10:38] 
How to find a brand that fits you? [12:13]
Small businesses can be agile. You can move so quickly compared to the big guys [19:23] 
How can we make sure that these collaborations are win-win for both? [19:43] 



Click here for all links mentioned in this episode.



About Jess Ruhfus

Jessica Ruhfus is a B2B digital marketing and PR expert who founded the company Collabosaurus. She has a passion for creative brand experience and is always looking for greatness in the modern business. She believes that business collaborations are a must to reach audiences, gain exposure and propel your brand forward. She garnered a couple of notable trophies during her years and they’re now sitting on her office shelf.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  



See omnystudio.com/listener for privacy information.

Today I am joined by Jess Ruhfus, the founder and CEO of Collabosaurus. She is a marketing prowess with agency and in-house experience across small business education, events, fashion &amp; lifestyle.  She is also a fellow podcast host who runs two excellent podcasts called “Stop, Collaborate &amp; Listen” and “This Is How We Do It.” Jess is great at helping small and big boss businesses in their PR/Marketing strategies.
Join us as we will be talking all about how to get started with collaborating brand to brand so that you can create win-win opportunities for both of you. We’re also going to talk about how you set yourself apart from the competition, how to create a great pitch and stand out. In this episode, you will learn how to reach your objectives with your collaboration. Jess also shares some of her favorite collaborations, including a recent one with 7/11 and a beauty brand, so tune in to find out more!
 
Episode Highlights:
<ol>
<li>What exactly is brand collaboration? [1:25]</li>
<li>Collaborations are all about win-wins and exchange of value [2:20]</li>
<li>On influencer collaborations [2:52]</li>
<li>Brand collaborations are 25% cheaper than digital advertising [3:45]</li>
<li>What are some of the other benefits of collaborations? [3:53]</li>
<li>What are some of her favorite brand collaborations? [6:21]</li>
<li>Talking about disaster collaborations that have gone wrong and how can brands protect themselves? [10:38] </li>
<li>How to find a brand that fits you? [12:13]</li>
<li>Small businesses can be agile. You can move so quickly compared to the big guys [19:23] </li>
<li>How can we make sure that these collaborations are win-win for both? [19:43] </li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-53-how-to-get-started-with-collaborations-with-jess-from-collabosaurus">Click here</a> for all links mentioned in this episode.
 
About Jess Ruhfus
Jessica Ruhfus is a B2B digital marketing and PR expert who founded the company Collabosaurus. She has a passion for creative brand experience and is always looking for greatness in the modern business. She believes that business collaborations are a must to reach audiences, gain exposure and propel your brand forward. She garnered a couple of notable trophies during her years and they’re now sitting on her office shelf.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  
 
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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