Today I am excited to be chatting with Emily May and Sidonie Moore from The Nonsense Maker. The Nonsense Maker is inspired by artist Emily’s imaginative adventuring alter ego and Melbourne’s many hidden secrets. Since 2016, the pair has stood out to bring a little more nonsense to the world, one illustration at a time. The brand has grown into a playful, fun, and whimsical collection of Australian-made greeting cards, wall art prints, and stationery. You can find everything in their shop, from quirky furniture design to fashionable jewelry and unique art pieces, you name it!

Today will be talking about how they went from Emily drawing for fun to both Emily and Sid quitting their jobs to work in their business full-time. 



Episode Highlights:
When did Emily realize that she could use art to make products to sell? [1:21]
They both describe their art style and explain how they create things that come out of their imagination  [3:08]
What is Sid’s role in the business? [3:35] 
How did they go about finding wholesalers? [7:21]
The story of how their business got affected because of the pandemic [11:15] 
Learning how to keep track of all of the analytics [14:06]
Explains the three types of content pillars: Discover, Dream, and Do [19:09] 



Click here for all links mentioned in this episode.



About Emily & Sid

Emily May lives in a whimsical world fueled by her imagination. She is best known for her alter ego, “The Nonsense Maker.” You can spot her drinking a cup of Joe in broad daylight. And watch her unlock secret passageways to another portal by nighttime. Art is Emily and Emily is art. 

Sidonie Moore is a passionate corporate misfit. She has a keen eye for entrepreneurship and is always one step ahead in problem-solving. As if the fates worked their magic, one day she stumbled upon Emily, the artist, and from then on, they've become inseparable.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  



See omnystudio.com/listener for privacy information.

Today I am excited to be chatting with Emily May and Sidonie Moore from The Nonsense Maker. The Nonsense Maker is inspired by artist Emily’s imaginative adventuring alter ego and Melbourne’s many hidden secrets. Since 2016, the pair has stood out to bring a little more nonsense to the world, one illustration at a time. The brand has grown into a playful, fun, and whimsical collection of Australian-made greeting cards, wall art prints, and stationery. You can find everything in their shop, from quirky furniture design to fashionable jewelry and unique art pieces, you name it!
Today will be talking about how they went from Emily drawing for fun to both Emily and Sid quitting their jobs to work in their business full-time. 
 
Episode Highlights:
<ol>
<li>When did Emily realize that she could use art to make products to sell? [1:21]</li>
<li>They both describe their art style and explain how they create things that come out of their imagination  [3:08]</li>
<li>What is Sid’s role in the business? [3:35] </li>
<li>How did they go about finding wholesalers? [7:21]</li>
<li>The story of how their business got affected because of the pandemic [11:15] </li>
<li>Learning how to keep track of all of the analytics [14:06]</li>
<li>Explains the three types of content pillars: Discover, Dream, and Do [19:09] </li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-57-how-the-nonsense-maker-reinvented-their-business-to-go-from-panic-to-profit">Click here</a> for all links mentioned in this episode.
 
About Emily &amp; Sid
Emily May lives in a whimsical world fueled by her imagination. She is best known for her alter ego, “The Nonsense Maker.” You can spot her drinking a cup of Joe in broad daylight. And watch her unlock secret passageways to another portal by nighttime. Art is Emily and Emily is art. 
Sidonie Moore is a passionate corporate misfit. She has a keen eye for entrepreneurship and is always one step ahead in problem-solving. As if the fates worked their magic, one day she stumbled upon Emily, the artist, and from then on, they've become inseparable.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  
 
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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