August 2021 was the biggest month for Australia Post ever so it’s the perfect time to maintain your standard of quality, especially your packaging. Even if your business can deliver on its promise, a customer’s experience with your brand could end badly with something as simple as poor packaging.

In this week’s episode, we’re talking about why packaging is important—how it evokes different feelings for your customers and how you can use the experience to create lasting and positive emotions that will help increase your customer rates and referrals. 

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
Karyn’s experience receiving packages [00:58]
Encourage customers to share their unboxing videos on social media [02:00]
How Karyn’s skirt was packaged [02:50]
See what the experience is like on the customer’s end [05:55]
Megan’s experience of sending gifts [08:30]
Brands that evoke emotions become memorable [10:55]
Offer direct-to-gifts and express shipping [11:40]
If you already have good packaging, put that on your website with your product photos [12:30]
Examples of businesses that continue their brand in their packaging [14:15]
How good packaging can lessen buyer’s remorse [19:18]
Utilize good packaging and incentivize your customers to get more user-generated content [20:15]
Get an “accountability buddy” to give you feedback [24:38]
Reiterate your brand story even in your packaging [25:32]

 

Click here for all links mentioned in this episode.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

August 2021 was the biggest month for Australia Post ever so it&rsquo;s the perfect time to maintain your standard of quality, especially your packaging. Even if your business can deliver on its promise, a customer&rsquo;s experience with your brand could end badly with something as simple as poor packaging.
In this week&rsquo;s episode, we&rsquo;re talking about why packaging is important&mdash;how it evokes different feelings for your customers and how you can use the experience to create lasting and positive emotions that will help increase your customer rates and referrals.&nbsp;
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Karyn&rsquo;s experience receiving packages [00:58]
<ol>
<li aria-level="2">Encourage customers to share their unboxing videos on social media [02:00]</li>
<li aria-level="2">How Karyn&rsquo;s skirt was packaged [02:50]</li>
<li aria-level="2">See what the experience is like on the customer&rsquo;s end [05:55]</li>
</ol>
</li>
<li aria-level="1">Megan&rsquo;s experience of sending gifts [08:30]
<ol>
<li aria-level="2">Brands that evoke emotions become memorable [10:55]</li>
<li aria-level="2">Offer direct-to-gifts and express shipping [11:40]</li>
<li aria-level="2">If you already have good packaging, put that on your website with your product photos [12:30]</li>
</ol>
</li>
<li aria-level="1">Examples of businesses that continue their brand in their packaging [14:15]</li>
<li aria-level="1">How good packaging can lessen buyer&rsquo;s remorse [19:18]</li>
<li aria-level="1">Utilize good packaging and incentivize your customers to get more user-generated content [20:15]</li>
<li aria-level="1">Get an &ldquo;accountability buddy&rdquo; to give you feedback [24:38]</li>
<li aria-level="1">Reiterate your brand story even in your packaging [25:32]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-37-how-packaging-can-make-or-break-your-customers-experience">Click here</a> for all links mentioned in this episode.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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