Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.

From there it was an 18 month journey to bring her idea to market. 

Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.

The Hipsurfer even won an award before it was available for sale! 

If you have a product idea this is an episode not to be missed.



Episode Highlights:
What is Hackerlilly [01:35]
The Significance of  Community in eCommerce [06:54]
Putting your face behind the brand [11:11]
Using vulnerability as strength[15:28]
Building subscribers [17:45]
How to start your business [22:19]



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.
From there it was an 18 month journey to bring her idea to market. 
Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.
The Hipsurfer even won an award before it was available for sale! 
If you have a product idea this is an episode not to be missed.
 
Episode Highlights:
<ol>
<li>What is Hackerlilly [01:35]</li>
<li>The Significance of  Community in eCommerce [06:54]</li>
<li>Putting your face behind the brand [11:11]</li>
<li>Using vulnerability as strength[15:28]</li>
<li>Building subscribers [17:45]</li>
<li>How to start your business [22:19]</li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-93-hackerlily-hipsurfer-the-journey-from-idea-to-market">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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