In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy.

Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great.

After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical locations across Victoria and Queensland.

Tara shares her insights into how she grew the business, the staff she hired along the way to support her vision and how she celebrates diversity and inclusivity at the core of her brand.

Tara has been extremely generous with her knowledge and sharing great tips for inspiring eCommerce businesses and fashion brands. 

Episode Highlights:
All about Proud Poppy [01:16]
Proud Poppy as a community first store [04:26]
Normalizing Diversity  [07:08]
How Proud Poppy got started [12:37]
Recreating confidence in women’s clothing [15:20]
Lessons what she learned  in 3 years [17:38]
Advice for new entrepreneurs [28:51]



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy.
Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great.
After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical locations across Victoria and Queensland.
Tara shares her insights into how she grew the business, the staff she hired along the way to support her vision and how she celebrates diversity and inclusivity at the core of her brand.
Tara has been extremely generous with her knowledge and sharing great tips for inspiring eCommerce businesses and fashion brands. 
Episode Highlights:
<ol>
<li>All about Proud Poppy [01:16]</li>
<li>Proud Poppy as a community first store [04:26]</li>
<li>Normalizing Diversity  [07:08]</li>
<li>How Proud Poppy got started [12:37]</li>
<li>Recreating confidence in women’s clothing [15:20]</li>
<li>Lessons what she learned  in 3 years [17:38]</li>
<li>Advice for new entrepreneurs [28:51]</li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-87-growing-a-fashion-brand-with-raving-fans-with-tara-mckeon-of-proud-poppy">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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