One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt. 

Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences. 

I’m sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences are working best right now for my agency clients.

Episode Highlights:
Social Networking Sites tracking [03:05]
The Different Audiences and the Effects [03:26]
To build Interest Profile [06:50]
The Power of look-a- like audience [08:10]



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt. 
Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences. 
I’m sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences are working best right now for my agency clients.
Episode Highlights:
<ol>
<li>Social Networking Sites tracking [03:05]</li>
<li>The Different Audiences and the Effects [03:26]</li>
<li>To build Interest Profile [06:50]</li>
<li>The Power of look-a- like audience [08:10]</li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-85-facebook-audiences-whats-working-in-2023">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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