The key takeaway from this episode is that there’s always a way to make things work if you are willing to adapt.

Today, we chat with Karen Wagner, the founder of Verde. She is one of our Ignitor students who later became one of our clients. Verde is a brick-and-mortar store based in West Hobart, but because of the pandemic, Karen had to ramp up her store’s online presence. 

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
What makes Verde different [01:18]
Its transition from a brick-and-mortar store to an online one [04:48]
On going from the Tasmanian market to a National presence [08:56]
The 13 broccoli method [09:30]
How Facebook ads drove sales for the physical store [10:42]
Use social media to put yourself behind your brand [13:05]
On developing gin kits [18:52]
Find people who can help you [23:06]
Karen’s plan to expand the gin kits [28:33]
How the Ignitor program helped her in her journey [34:38]

 

Click here for all links mentioned in this episode.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

The key takeaway from this episode is that there&rsquo;s always a way to make things work if you are willing to adapt.
Today, we chat with Karen Wagner, the founder of Verde. She is one of our Ignitor students who later became one of our clients. Verde is a brick-and-mortar store based in West Hobart, but because of the pandemic, Karen had to ramp up her store&rsquo;s online presence.&nbsp;
Karen tells us how she navigated Verde&rsquo;s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li>What makes Verde different [01:18]</li>
<li>Its transition from a brick-and-mortar store to an online one [04:48]</li>
<li>On going from the Tasmanian market to a National presence [08:56]
<ol>
<li>The 13 broccoli method [09:30]</li>
<li>How Facebook ads drove sales for the physical store [10:42]</li>
<li>Use social media to put yourself behind your brand [13:05]</li>
</ol>
</li>
<li>On developing gin kits [18:52]</li>
<li>Find people who can help you [23:06]</li>
<li>Karen&rsquo;s plan to expand the gin kits [28:33]</li>
<li>How the Ignitor program helped her in her journey [34:38]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-34-bricks--mortar-to-online-store-with-karen-wagner-from-verde">Click here</a> for all links mentioned in this episode.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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