You can’t measure what you don’t track, but with so many metrics available, should you actually be tracking all of them?

If not, which ones should you focus on?

Data is power, and in this episode, we’re going to share the 10 key metrics you need to track and measure to make sure your business is doing as well as you think! We talk about looking at your customer’s entire purchase journey, conversion rates, and so much more!

If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
Knowledge (data) is power [01:13]
Just because you can track a lot, doesn’t mean you should [02:19]
Make website changes based on the data, not personal preference [03:51]
Look at your customer’s entire purchase journey [05:08]
Metric 1: Total Sessions [06:48]
Metric 2: Percentage of new versus returning visitors [07:35]
Metric 3: Cart abandonment rate [08:08]
Metric 4: Customer acquisition cost [09:10]
Metric 5: Repeat purchase rate [09:27]
Metric 6: Opt-in conversion rate [10:50]
Metric 7: Sales conversion rate [12:01]
Metric 8: Average order value [13:41]
Metric 9: Gross profit margin [15:21]
Metric 10: Total revenue [17:42]

 

Click here for all links mentioned in this episode.

 

Link/s mentioned:
Our episode on How to Turn Your Website Visitors Into Email Subscribers

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

You can&rsquo;t measure what you don&rsquo;t track, but with so many metrics available, should you actually be tracking all of them?
If not, which ones should you focus on?
Data is power, and in this episode, we&rsquo;re going to share the 10 key metrics you need to track and measure to make sure your business is doing as well as you think! We talk about looking at your customer&rsquo;s entire purchase journey, conversion rates, and so much more!
If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Knowledge (data) is power [01:13]</li>
<li aria-level="1">Just because you can track a lot, doesn&rsquo;t mean you should [02:19]</li>
<li aria-level="1">Make website changes based on the data, not personal preference [03:51]</li>
<li aria-level="1">Look at your customer&rsquo;s entire purchase journey [05:08]</li>
<li aria-level="1">Metric 1: Total Sessions [06:48]</li>
<li aria-level="1">Metric 2: Percentage of new versus returning visitors [07:35]</li>
<li aria-level="1">Metric 3: Cart abandonment rate [08:08]</li>
<li aria-level="1">Metric 4: Customer acquisition cost [09:10]</li>
<li aria-level="1">Metric 5: Repeat purchase rate [09:27]</li>
<li aria-level="1">Metric 6: Opt-in conversion rate [10:50]</li>
<li aria-level="1">Metric 7: Sales conversion rate [12:01]</li>
<li aria-level="1">Metric 8: Average order value [13:41]</li>
<li aria-level="1">Metric 9: Gross profit margin [15:21]</li>
<li aria-level="1">Metric 10: Total revenue [17:42]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-24-10-metrics-to-track-and-measure/">Click here</a> for all links mentioned in this episode.
&nbsp;
Link/s mentioned:
<ul>
<li aria-level="1">Our episode on <a href="https://unstoppableecomm.com/ep-21-how-to-turn-your-website-visitors-into-email-subscribers/">How to Turn Your Website Visitors Into Email Subscribers</a></li>
</ul>
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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