Terry Iverson grew up in the family machine tool business, eventually becoming the third-generation CEO of Iverson & Company. But as American manufacturing declined, Terry knew the legacy he inherited wasn’t enough — he needed to create something new.  

 

In this episode, Ben Walter and Kathleen Griffith sit down with Terry to talk about what it means to walk away from a century-old business, and why he created CHAMPION Now! to rebuild interest in American manufacturing, using songwriting, youth outreach and hands-on education as tools for change. This one’s about legacy, reinvention and the long game of saving an industry. These are The Unshakeables.

Terry Iverson grew up in the family machine tool business, eventually becoming the third-generation CEO of Iverson &amp; Company. But as American manufacturing declined, Terry knew the legacy he inherited wasn&rsquo;t enough &mdash; he needed to create something new.&nbsp;&nbsp;
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In this episode, Ben Walter and Kathleen Griffith&nbsp;sit down with Terry to talk about what it means to walk away from a century-old business, and why he created&nbsp;CHAMPION&nbsp;Now! to rebuild interest in American manufacturing, using songwriting, youth outreach and hands-on education as tools for change. This one&rsquo;s about legacy, reinvention and the long game of saving an industry. These are The Unshakeables.

The Unshakeables podcast dives into inspiring stories from real small business owners across America who power their communities every day. Join Ben Walter, CEO of Chase for Business, and co-host Kathleen Griffith as they hear from guests who share their make-or-break moments that changed everything. Produced in collaboration with iHeartMedia's Ruby Studio, The Unshakeables has won multiple awards, including Gold at the 2025 Signal Awards. The speakers’ opinions belong to them and may differ from opinions of J.P. Morgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of the podcast release date and they may not materialize. JPMorgan Chase Bank, N.A. Member FDIC. ©2026 JPMorgan Chase & Co.

The Unshakeables podcast dives into inspiring stories from real small business owners across America who power their communities every day. Join Ben Walter, CEO of Chase for Business, and co-host Kathleen Griffith as they hear from guests who share their make-or-break moments that changed everything. Produced in collaboration with iHeartMedia's Ruby Studio, The Unshakeables has won multiple awards, including Gold at the 2025 Signal Awards. The speakers&rsquo; opinions belong to them and may differ from opinions of J.P. Morgan Chase &amp; Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of the podcast release date and they may not materialize. JPMorgan Chase Bank, N.A. Member FDIC. &copy;2026 JPMorgan Chase &amp; Co.

The Unshakeables

Inspiring the Future of Manufacturing: CHAMPION Now!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1f00a1ee-025b-4750-ac0e-b3e70166deac/transcript