Terry Iverson grew up in the family machine tool business, eventually becoming the third-generation CEO of Iverson & Company. But as American manufacturing declined, Terry knew the legacy he inherited wasn’t enough — he needed to create something new.  

In this episode, Ben Walter and Kathleen Griffith sit down with Terry to talk about what it means to walk away from a century-old business, and why he created CHAMPION Now! to rebuild interest in American manufacturing, using songwriting, youth outreach and hands-on education as tools for change. This one’s about legacy, reinvention and the long game of saving an industry. These are The Unshakeables.