We discuss how the way we engage with music is fundamentally changing - from something we just listen to, to something we create with. On platforms like TikTok, music is becoming a material for creation, for self-expression, for storytelling. And this very real shift in what people do with music, has implications not only for the music industry and what music is, but ultimately for all of us. We hear from the head of music at TikTok, record breaking artists, influencers, musicologists and narratologists.

You can find transcripts, links for the curious and more episodes on our website: https://sbi.sydney.edu.au/why-music-is-no-longer-just-for-listening-unlearn-music/

Is there something you think we need to unlearn? Send your ideas to sbi@sydney.edu.au. We read your emails.

If you enjoyed this episode, you might want to check out our other podcasts to keep updated on the latest insights into the future of business.

We discuss how the way we engage with music is fundamentally changing - from something we just listen to, to something we create with. On platforms like TikTok, music is becoming a material for creation, for self-expression, for storytelling. And this very real shift in what people do with music, has implications not only for the music industry and what music is, but ultimately for all of us. We hear from the head of music at TikTok, record breaking artists, influencers, musicologists and narratologists.
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You can find transcripts, links for the curious and more episodes on our website: <a href="https://sbi.sydney.edu.au/why-music-is-no-longer-just-for-listening-unlearn-music/?utm_source=omny&amp;utm_medium=podcast&amp;utm_campaign=unlearn">https://sbi.sydney.edu.au/why-music-is-no-longer-just-for-listening-unlearn-music/</a>
Is there something you think we need to unlearn? Send your ideas to <a href="mailto:sbi@sydney.edu.au">sbi@sydney.edu.au</a>. We read your emails.
If you enjoyed this episode, you might want to check out <a href="https://sbi.sydney.edu.au/podcasts/?utm_source=omny&amp;utm_medium=podcast&amp;utm_campaign=unlearn">our other podcasts</a> to keep updated on the latest insights into the future of business.

The Unlearn Project is about changing common sense. The way the world works has changed. Things you thought you knew like automation will make our work easier, music is something to listen to, large companies can’t innovate, or data is the new oil are no longer true. Hosts Sandra Peter and Kai Riemer set out to unlearn old wisdoms and discover new ones. From Sydney Business Insights at the University of Sydney Business School.

<a href="https://sbi.sydney.edu.au/unlearn">The Unlearn Project</a> is about changing common sense. The way the world works has changed. Things you thought you knew like automation will make our work easier, music is something to listen to, large companies can&rsquo;t innovate, or data is the new oil are no longer true. Hosts Sandra Peter and Kai Riemer set out to unlearn old wisdoms and discover new ones. From <a href="https://sbi.sydney.edu.au/">Sydney Business Insights</a> at the <a href="https://sydney.edu.au/business">University of Sydney Business School</a>.

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