In the third week of our mini-series on building online courses, we focus on knowing who your customers are. This is another important matter if you want to really make sales. Neil gives the low-down on how to scrutinise the demographic aspects. Who comprises your target audience? What do they really want?

There are a few questions that you can use as a the backbone when building your online course. They’re very easy to follow, just be open-minded and imaginative.

If you’ve missed the first and second episodes of this mini-series on The Tutor Podcast, see links below!

KEY TAKEAWAYS

• Which of the niches am I really passionate about? And what am I really good at? For Neil, aside from his expertise in guitar, he can teach well—simplification and clarity are what he offers. So, you need to be introspective and be honest with yourself first.
• You have to be totally clear on what you’re going to offer and what will your approach be. Some might prefer that the course be straightforward and fast-paced, whilst others might prefer it to be laidback with no fixed schedule. Your goal is to meet their needs.
• It’s true that there are many great resources out there for free. But if you aren’t aware what suits you best, then you’ll end up wasting time and money on poorly chosen online courses. Try looking for guitar tutors who can customise and adjust for you.
• What does my customer want first? Since there are different kinds of learners, gauge how your student responds first.
• Since they aren’t face-to-face classes, there will certainly be different challenges. You want the same great results but with a different approach. Brainstorm and do your research. Chances are there are already guitar experts who have done online courses before. Know what worked and what didn’t work.

BEST MOMENTS

• “The course can’t be for everyone.”
• “What do they want most? Mostly, it’s fun and freedom to get up and play anything.”
• “Remind them that insanity is doing things over and over again and expecting different results.”

VALUABLE RESOURCES

• Listen to The Tutor Podcast on iTunes (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!
  • Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
  • Course Planning Week 2: Who Am I? https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
• Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/
• Contact Neil via this website - NeilCowmeadow.com!

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

info@neilcowmeadow.com