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The Truth with Lisa Boothe: The Greatest Comeback Ever with Joe Concha

Published May 1, 2025, 5:39 PM

In this episode, Joe Concha discusses his book, 'The Greatest Comeback Ever,' which details President Trump's political resurrection and campaign strategies. The conversation covers Trump's first 100 days in office, the impact of media coverage on his approval ratings, security concerns following assassination attempts, and the resilience that defines his comeback strategy. The Truth with Lisa Boothe is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Tuesday & Thursday. 

Buy Joe's NEW BOOK HERE

Welcome Back to the Truth with Lisa Booth. I'm Lisa Booth. Today we've got my friend and colleague from Fox Jokaja. He's also the author of the Greatest Comeback Ever, Inside Trump's Big, Beautiful Campaign. In this episode, we're going to unpack the stunning victory of President Trump and his historic political resurrection, dissecting the strategies and the moments that fueled the greatest comeback and modern politics.

We're also going to ask Joe to.

Use his time inside the Trump campaign to give us some insight into President Trump's first one hundred days. How does he think they're going? Also, why have his approval numbers dipped a little bit? Does that mean anything? Should we be concerned? Also, I'm going to talk to Joe about the assassination attempts against President Trump. What did he learn about them from the president, what did he learn about them from covering the campaign? And more importantly, why does he think President Trump was able to make the greatest I'm back in history. We've got Joe Concha sharing his biggest takeaway from his book and revealing what it means for America's future. Don't miss this interview with my friend Joe Concha about his very interesting book, very timely book, The Greatest Comeback Ever Inside Trump's Big Beautiful Campaign. Stay tuned well, Joe Concha's great to have you on the show. Also just for the audience at home. Joe was a very gracious man. I thought we had this interview booked yesterday and I just didn't finish the process of booking it. And so, Joe, were you wondering? I was like texting you yesterday where You're like.

What is she talking about?

Because I'm texting you about like the interview, You're probably like, what are you talking about? It wasn't on your schedule.

Yeah, I thought we had something schedule. But yeah, it was a little confusing. But we're here now, and that's the important thing.

I appreciate you being gracious about it. You're a good man, all right. Well, so I wanted to start out. So your book is out, it's called The Greatest Comeback Ever, Inside Trump's Big Beautiful Campaign. I wanted to ask you what would you have done if you had lost? Because the little premise of this book was that Yado went this is going to be the biggest, So what would you have done if you lost?

That's a great question.

I'd say, well, there's six months of my life I don't get back, because I've been sending notes to myself throughout the entire campaign, whether I was in the motorcade, when I went to one Trump rally, on the Trump plane, backstage at the RNC, backstage at several Trump rallies, all that and everything I'd written to that point would just go by bye, because I don't think anybody wants to read a book about Kamala Harris and the Coconut Queen's rise to glory. Like I just can't see particularly a Fox audience at least with podcast audience going for that. So I would have just moved on to Plan B, I guess, which is to write a book about parenting in the twenty twenty five era in sports and how insane all the parents are.

That would have been a fun book to write.

There would have been a fun book. Well, you could still write it because people are still insane.

You know.

We just found out that there's more people with common sense than not, which was you know, a good, uh, a good thing to find out after this past election.

But there's still crazy people out there, as we've seen.

But you. You obviously made a bet that he would win the election, and you made this bet when you know, a lot of people were saying that he wasn't going to pull it off, even with some of the polling heading into election day. You know, a lot of people in the media were saying, oh, I don't know, you know, we think Kamala is going to win. So why which I still don't say her name, right, I kind of refuse to say it correctly because I despise her. But anyways, that's that's a that's not the point. But anyway, so why why did you make this bet when other people didn't think he was going to win?

No.

I saw these internal polls Lisa of the Teamsters, and this was remarkable because when Joe Biden was in the race, he was up by ten points over Trump among rank and file of the Teamsters, which is the largest union in the country.

They're particularly big in Michigan and Pennsylvania.

And then Kamala gets installed Soviet style without one vote from the public in any way, shape or form. And they do another poll again rank and file Teamsters internally, and they released the pole and Trump's up by thirty points.

I'm like Wow.

So I'm thinking if teamsters are thinking that way, then probably United Auto Workers are thinking that way, Probably US steel workers are thinking that way. Restaurant service workers are thinking that way. And if Democrats can't get those sort of folks, that's their bread and butter. As far as voters, particularly in the Midwest on those states that they have to win like Pennsylvania, Michigan, Wisconsin, boy, and they're pemorrhaging black voters also, and they're not doing well with Latinos at all.

You lose those three big groups.

I didn't see who was left to vote for Kamala outside of like young, single liberal women, especially in spring states. So between that and when I made that bet, actually Joe Biden was still the nominee, but he saw that his brain had turned Apple saw some time ago. And I always said that if Trump took on Biden in twenty twenty without COVID, he would have won quite easily. So I saw this rematch happening. I saw Trump on the right side of every issue. I saw inflation at nine percent. I saw crime driving people out of American cities to places like where you live Florida or Texas or Tennessee, and then I saw an open border that no one liked it all, especially black and Latino voters, and these endless wars and the way Democrats were conducting themselves, as you use the word before it's worth repeating, crazy, and I saw the common sense candidate was going to win despite everything that Trump had going against them, the ninety one felony charges, two assassination attempts, hostile media, all those things.

He overcomes it. It truly is the greatest comeback ever. Releasing.

With all that said, what do you make of his first one hundred days in office? Because I think the most difficult thing with President Trump is that there's always so much noise surrounding him. Right, You've got like the people with trumps arrangement syndrome, and then you've got people that are just so you know, artened that like they you know, they try it not you know, it's like there's could do no wrong, not seeing things clearly, and so there's just like all this noise, and so it's like trying to get to the truth of where we actually are, what the voter sentiment actually is. You know, after spending this time on the campaign tra with them and looking at this past one hundred days. How do you assess this these past first hundred days.

Yeah, I just try to look at numbers, right, because numbers behave they're not They don't really make opinions.

They're just numbers.

So if you take all the noise out of it, and all the feelings and the Trump derangement syndome and the never trumpers and the media that is invested in trying to be as negative about him as possible because they're mostly liberal audiences, so they're catering and giving them the.

Red meat that they want.

I see two point four percent inflation right now, inflation falling. That's good compared to you know, especially the nine percent under Biden. Then I see unemployments around four percent, that's very good. I see that border crossing as have drop more than ninety nine percent without one more inch of wall being built, just because we had a new president throw down there some National guardsman beef up the border patrol and that seemed to do the trick. So, you know, we didn't need legislation, we just needed a new president. So I look at those three numbers, I say, wow, he's doing what he said he would do. Now, obviously we have volatility in the market, it seems to have stabilized. But in the end, you know, the Nasdaq for the month of April was still higher than it was before inauguration day, so that's pretty good. The Dow's only down a little bit, and if you look at it over all over like the last ten or twenty years, it's quadrupled. So I understand that the tariff thing makes people nervous. But once he starts announcing deals like he did yesterday, you know, with Ukraine and the minerals deal, and he's going to have a trade deal with India soon and other countries will follow. And if we get zero for zero's tariffs, that's a long game. So I think the first one hundred days, yeah, they're important, and a lot happened the next one hundred days, particularly when it comes to the big beautiful bill that he wants pass as far as extending the Trump tax cuts and the tariff deals coming to fruition, and everybody's saying, oh, this is actually working. That's going to be the big tell as far as whether this presidency is successful or not least it So, why.

Do you think he's taken a little bit of a dip in the approval ratings. Do you think it's just tariff related and just that volatility or what's behind that?

Yeah?

I mean I saw a media research center to pull not a pull a service, but an analysis, I said, say, and they found that Trump is getting ninety two percent negative coverage on CBS, ABC and NBC when you look at their newscast. So, I mean, it's hard to not go down when all the public is hearing, if they don't watch Fox or listen to this podcast, all negative, negative, negative, right, Like, I don't hear I heard a lot about egg prices going up when Trump first took office, like literally like three days into office, we would see people like Pete boodhag Edge saying, wow, I thought he said he was going to bring the cost of eggs. You're like, dude, he's been there for like ninety six hours, Like, how did you been this on him? Well, now egg prices are way way down, right, But I don't hear the part about the egg prices going way down. I only heard about egg prices going up with the tariffs. I only heard about the dial going way down. I don't hear about the fact that it's gone back up, So I think that negative media coverage was going to pull him down.

A little bit.

And overall, the tariffs, yeah, that's something that until people see results, it's going to affect his numbers. But they're still much better than they were his first term. First term, at this time, he was at thirty six percent approval and gallop. I mean, that's pretty low. I think he's around an average of forty five percent now, and obviously Joe Biden pulled even lower than both of those numbers, so he's he's still doing quite fine. I don't think any Trump supporters have left him, even though we hear that in the media that oh, there's buyer's remorse. I can't find one person who has buyer's remorse.

So I think he's doing fine.

I think the numbers are going to go up and down, but overall, I'd rather be jd Vance and the twenty twenty eight nomine in the Republican side than whatever Democrats have going because their approval, Lisa, if we talked about on the shows like Outnumbered, is like as low as gas station sushi. Right, it's as popular as that twenty one percent approval. That's where Democrats are at so the alternative eight looking good either.

Yeah, I don't have biers remorse.

I'm annoyed with the media and the fact that, you know, it's the way so negative as opposed to, you know, kind of just telling the truth. But we've sort of just become accustomed to that these days. What did you learn about President Trump with spending that much time with him one him on the campaign trail and sort of seeing how the campaign operated. What sort of insight did that give you that maybe you didn't have before.

Well, I got to talk to his posters, which also gave me a lot of confidence to go on Fox, like on October twenty twenty four. In the back of the book, I say, quote Trump wins is quite easily saved the tape play back if I'm wrong, this is how.

It's going to end, right.

I was one of the few people that said that that got to get he won because they would play back that tape.

I am sure.

So overall I got to talk to guys like Chris Lasovita, meet Susie Wilds, and just see the way the campaign ran. And I wasn't there in twenty twenty. Not many people were because of COVID, but there was such a confidence and a swagger and an unapologetic nature that this twenty twenty four campaign did that twenty twenty couldn't, Like Trump couldn't do the rallies that he wanted to. He was constantly on defense as far as being blamed for COVID, even though obviously that was the Chinese and then Biden obviously got that free pass. This time around, they had a plan and they executed on it, and we didn't see almost any leaks to the press during the campaign like we had in past campaign. So like when they decided to go to McDonald's, for example, and the media killed him for it, like, wow, he doesn't really work there, you know, Oh, it's just a stunt.

He looks foolish.

That turned out to be the most viral moment outside of the assassination attempt, the first one of the campaign, because you can't call Trump hitler and then see these pictures of them smiling and waving in a McDonald's apron like somehow, you know, it diffused that, but it was the ultimate troll also, right because Kamala Harris said she worked at McDonald's, and then the campaign said, all right, we're going to try to make you prove it. And the funny thing is Kamala wrote two memoirs about her own life and never mentioned once that she worked at McDonald's. She ran for president in twenty nineteen, never mentioned once that she worked at McDonald's vice president for four years, never mentioned once. Only until the campaign began in August, she started using this punchline and Trump just kept saying, no, you didn't, and that moment when he worked at McDonald's. For three days after that, Kamala I had to answer questions about did you really work at McDonald's, Why don't you have a pay stub, why can't anybody remember you working there?

And I thought that that was just genius.

And being exposed to the campaign, you saw these guys as an action and these were pros, and Trump most importantly listened to them when in the past head and listen to his campaign people for the most part, outside of Kellyam.

We've got more with Joe.

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You know who's winning when you exactly when you see the the candidateth that's having fun as opposed to the one that wasn't. And with Kamala, it was all contrived, right, So even when she would do the cackle and act all happy, and she would have these big crowds. You later learned that, oh, she actually paid Eminem or Beyonce or you know, pick pick your artist here to perform at her rallies, so they would show people would show up just to see the performance. Rightly, Beyonce went to Houston, Texas to perform, and she didn't perform. She just like spoke for three minutes, left the stage, and everybody just like kind of like left dejected because they're like, oh God, all we got was three minutes of Beyonce talking to us and then Kamala doing one of her horrible campaign speeches. So yeah, Kamala Harris is obviously a big part of this book, and the biggest mistake of the campaign by far was when she had this two inch putt two inch putt Josh Shapiro governor Pennsylvani sixty two percent approval in a state she absolutely has to win, and instead of picking him because she didn't want to lose that anti Semitic wing of the party, I suppose she goes with goofy eighty sitcom Dad, Tim Walls, who you know, you're right, the jazz hands and Oh, you know I carry weapons of war.

Actually he didn't.

Oh I was in Hong Kong during the Tianneman Square massacre.

No, you're in a cornfield Nebraska. Oh. I was a great football coach.

No, you're an assistant coach because you got a DUI going ninety four miles an hour and they wouldn't let you coach on a full time basis. So you know, overall, he was horrible, especially during the vice presidential debate jad Vance, who I had some reservations about being chosen as the VP because he underperformed in Ohio when he ran for Senate, and I thought that Glenn Youngkin might be able to deliver Virginia in that he seemed to be a strong candidate, if not Marko Rubio, And that turned out to be.

A stroke of genius by Trump.

So in the end, Trump chooses the right VP, Kama chooses the wrong VP, and never before has a vice presidential pick affected the race that much. But I think Tim Walls was that bad that he brought down that ticket, so.

I you know now that I'm thinking about it.

Although I think Walls was a terrible pick and definitely did great harm to the ticket, I don't think she would have won with Shapiro either, because he's so boring. I don't know if you've ever like, he doesn't really have the it factor, Like he's kind of and he's also very small and like, you know, kind of like a little man. And considering the fact that you have like a woman on the ticket they needed. That's the whole reason she picked Walls, because she thought, you know, miscalculation that he would connect with like men on like a bro level in the country, and obviously he did not. And I don't think Josh Shapiro would have fit that bill either, Like people don't really look at him as like strong and a fighter and like right, so I don't I mean, I think that maybe the margins would have been tighter, like potentially, you know, especially in Pennsylvania, as you mentioned, since he is very popular there. But I don't really know if that would have changed the overall, you know, the end result, to be honest, but you know, and I'm just I'm just saying that as we were having this comment, I'm just thinking in my head about Walls when you that's just what kind of like in my mind. So I wanted to ask you one let.

Me be clear about this. Yeah, yeah, super, But Walls didn't help, We'll put it that way.

No, No, he was definitely a detriment to the campaign, more so than probably anyone else to your point, for sure. But you know, I also wanted to ask you, so, did you start covering this before the first assassination attempt? You had said six months? I think it was, what was it July, right the assassination? So did you start covering it before the assassination?

Yeah? So my first encounter with the campaign was.

I guess, sorry, So I guess my question was going to be, like how did that change? I mean, obviously that would change things, but talk about like the Trump campaign and President Trump pre assassination attempt versus post assassination attempt, and like what you witnessed, and like how that changed the trajectory, changed him, changed the campaign?

Sure?

Well, yeah, so I started covering this May eleventh, twenty twenty four. That was the Wildwood New Jersey rally. And I'd never been to a Trump rally before. They don't come to New Jersey really at all. And I'm like, all right, well I'm gonna write this book. I'd like to be you know, embedded with the campaign and let's see how they operate. So I reach out to Margot Martin, who is one of Trump's top aids, and I said, hey, I'd love to cover this. I'm writing a book. And she's like, wow, that sounds great. We'll provide transportation. I'm like, oh good, They're going to give me an uber, you know, because I have an accurate that has like two hundred and fifty thousand miles on it and shakes when it goes above sixty miles an hour and I really don't want to drive two and a half hours in that thing. And then I get the email saying, Okay, you'll meet the president on this tarmac at Laguardi Airport, and you will board the Trump train and you'll be seated with other reporters that are covering the campaign. I'm like, whoa, this is great. I'm going on the plane. Never did that before. So sit down on the plane.

They have gold.

Seatbelts, which I found very interesting. And then I'm starving. I didn't have any breakfast. It was already one o'clock and I'm like, I wonder what they're going to serve. It's kind of a short flight down Atlantic City. But let me, I want to it's gonna be like lobster tails or steak. You know, it's a Trump plane, and out comes Wendy's. I found very interesting, you know, not McDonald's, I guess, only there was a Wendy's in Laguardi Airport. So tater tots, cheeseburger, French fries, and coke of course, because that's our die coke' that's the Trump thing.

And then Trump comes on the.

Plane and we speak for a little bit, and then he gets whisted to the front, and then I was back with basically with Chris Losovita and the rest of the Secret Service. But then when we landed Lisa, it was interesting because then you go in the motorcade and they closed off the highway, so we were it was like probably twelve thirteen cars in this motorcade. Obviously Trump's in that motorcade and I'm in another car. So the Garden State Parkway where we were going down only as two lanes, all right, and one lane was closed off, and we had state troopers basically flanking the motorcade. Suddenly, out of nowhere, these two old ladies come pulling up like right alongside Trump's car, and I'm like, who is that? It was like a white Toyota like Tursell. And eventually my car catches up to him and I look in and it's like probably like two girls. They could be right out of the Golden Girls. And they look totally confused and a bit horrified, like where are we?

What's going on?

So then eventually police car comes up from behind and just kind of gets the car off off the highway slowly. And I was thinking to myself and I wrote a note to myself saying, how did that car penetrate the motorcade? And what if that was like a bad actor pulling right up beside, you know, the President's car.

I mean, that could have been bad. Right. Then we get to the Wildwood.

Rally and there's one hundred thousand people there, but the boardwalk isn't closed, the rides above Trump aren't closed. Little planes are allowed to fly over the stage where Trump was speaking, and I just kept writing myself, I go, this does not feel secure at all. And I didn't have any idea what was going to happen in Butler, Pennsylvania a couple of weeks later, But sure enough, I'm about to go on do the big weekend show that I've done with you, And then I'm watching Trump's speech in the green room while Jason Chaffitz and Katie Pavlich and Miranda Devine are back in makeup, and then suddenly you hear the pops and you see Trump go down and you don't know what's.

Happening, and you're like, is he dead?

Like he's on the ground for a while, and then he gets up and he raises his fist in the air and he.

Says, fight, fight, fight. I'm like, wow, that was the most badass thing I've ever seen.

There's blood on his face and he's getting up in the middle of this crowd, doesn't know if there's a second shooter. So when I interviewed the President, I'm like, what made you do that? In that moment, I would have gotten the hell out of there. He said, oh yeah. There was a stretcher on the stage and they wanted me to go on it, and I said, no way in hell am I getting on that.

And then he said I did that.

I said fight, fight, fight, and I rose my fist because I knew my family was watching, especially my youngest son, and I wanted him and my wife and my family and the country in the world to know that I was okay and that nothing was going to stop this movement, and I wanted to let the world know that. I go, Wow, I mean, that's something I wouldn't do in that situation. I think, get me the hell out of there and get me in a car. So I think he saw Trump kind of humbled after that. Like at the RNC where I was, he had his granddaughter on his lap at one point, and again he made the point before and it was a correct one. He just seemed to be like he was having a good time. But I think the assassination attempt, the first one, really made him appreciate where he was in this moment of history and what he can do if he got back into office.

He seemed to be a more I don't have the right word for it.

I guess just relaxed and confident person after it then he was before, because he probably was thinking, if I can survive this, I'll survive anything.

Well, it's like a renewed purpose in life, you know, like it's it's like, you know, did they ever talk about or did he when you're interviewed him, did he say who he thought was behind this, Like we still don't have any answers on either shooters really, like there's not been a lot of information. They cremated his body. The first shooter, Thomas Matthews Crooks very quickly. You know, he had these suspicious encrypted accounts, Like you know, just a lot of really strange things that don't add up and not a lot of information a surface. Did they have any sort of idea or kind of what did What did they tell you about who they thought or what they thought was behind that?

To be honest, I didn't ask the question now that you said that, I wish I did, because Trump really doesn't talk about that part all that much. I asked ten questions in the book, and I think we all have them, but the main questions around those two assassination attempts, and the first one in the in the instance of Crooks and Pennsylvania, how does a twenty year old kid be able to.

Hide a high powered rifle next to a building.

That has a roof that has the one line of sight to that stage that couldn't be any more perfect? And then how does that kid then outflank the entire Secret Service and local law enforcement to get up on that roof and have the gun. I mean the fact that they didn't secure that building. They were in the building, but they weren't on the roof, which makes no sense whatsoever. And the fact that this kid was able to do all of this. I mean, no one got fired. No one person got fired from the Secret Service over this. What the Secret Service head did resign and shame, but no one was fired. And the fact that Lisa, knowing that there was a thread out there for forty five minutes, and someone still gave the green light to send Trump onto that stage.

How is that person fell of a job.

I have no idea because I don't know anything about I've never been in the Secret Service. I'm not Dan Bongino, but I would never ever say, wait, there's a threat. No, we're not sending him out there until we have that threat contained. And somebody still sent them out there. So a lot of questions around that one. And then Ryan Ruth. I was at Trump International just last week in your neck of the woods in West Palm Beach, and I walked where the sixth hole was, where Ryan Ruth was in a sniper's nest for more than twelve hours, and I saw the location where he had this nest, and you would spot him if you walk the perimeter. Not one Secret Service agent walk the perimeter before Trump's out there on a golf course.

I mean, again, this almost feels intentional.

I mean, and you could call me a conspiracy theorist, fine, but this goes well past in confidence. The Secret Service has to do a better job, and the fact that they didn't in these situations, I would think Trump has a lot of questions, but it seems like he's moved on from trying to figure that.

Out well in your comments about sort of the security issues that you flagged as just an observer during the New Jersey rally, you know, very concerning. Also, I wonder if like he knows right because surely now that he's president again, he would have access to you know, classifying and information or you know, information that we might not be privy to as you know, the public. Yeah, and maybe he just doesn't you know, they're not sharing it for a reason, but there's definitely I mean, it seems it seems impossible that they don't know more at this point, and the fact they're not telling I mean, I think the fact that they're not telling us. Actually it tells me more than But what do you say.

Especially about Thomas Kirks with those encrypted phones and everything. You're telling me he didn't work for somebody.

They had to with well, because also, like if you're like, okay, if I'm President Trump, that's like one of the first things I'm wanting to find out, right, because you're worried about your safety or about the safety of your family, Like it's one of the you know. So, I mean, I just feel like it's it would be shocking at this point if they don't know more so, but why do you think that he was able? President Trump was able to make the greatest comeback ever.

Ultimately because he was resilient, right, I mean I asked him that also, I said, why would you want to do this? You went through an election that you thought was stolen in twenty twenty and obviously some very odd I'm being generous, but some things happened in Philadelphia and Atlanta and other cities that would give anybody pause. And that's what the campaign was telling me that, yeah, they had the numbers that showed that he was going to win, but they still were concerned about election integrity. Fortunately, the RNC had a team of lawyers and poll watchers and everything just at the ready this time, and without COVID you couldn't get away with perhaps what they tried to get away with in twenty twenty. So overall, why did he make the greatest comeback ever?

Yeah? I guess he just kept moving forward.

You know, there's a line in one of the Rocky films or Rocky saying, it's not how hard you get hit, it's how hard you get hit, get back up and keep moving forward.

And he just kept moving forward.

I mean, all these felony counts against him that would have just shut down any other candidate, but only survived that, But he would get out of court and then hold a press conference for forty five minutes and dominate the news cycle. I mean it was just so bizarre. But in the end, yeah, I mean he's on the right side of every issue. I mean, no one wants this war in Ukraine anymore.

Yeah, Gaza.

That wouldn't have happened with Israel if he was in power, because Iran wouldn't have been emboldened to give Mos all that money and all that training. Obviously, on the economy, we're seeing spending cuts, which is, you know, a foreign thing we have not seen forever, and that that's something that he promised.

To do as well.

And then things like the cultural stuff, Lisa I think is the reason why he won. I mean, I have a young daughter and you know, she's in fifth grade. She played soccer and she played against a boy not too long ago, and my daughter knew it and asked, why was that allowed?

Well, the boy wasn't a boy.

The boy said he was a girl, you know, And eighty percent of Americans say that's wrong, you shouldn't do that, but Democrats take that side anyway. Or even when Kamala Harris said that we should pay for sex changes for illegals who were in prison, I mean, that became like the most viral ad in the campaign that the Trump team put together. So they just were on the right side of everything, and they had the better candidate, the more confident candidate. And if you can't be Kamalaris, then you have no right being president.

We've got to take a quick commercial break, but we've got more with my friend Joe Consha. If you're enjoying the interview, hit Zen, share with some of your friends, Share with your family, or maybe give it a share on social media.

Did he talk to you about the impact?

I mean, he overcame ninety one felony charges and you know, faced investigations from Bragg, you know, Letitia James, Fanny Willis, Jack Smith. I mean, you know, did he tell you about sort of the impact that that had on his life? I imagine that that had to have been you know, even though he's like a tough guy and extremely resilient, Like I don't care how resilient you are, that's got to like rattle you a little bit. You know, it's pretty scary.

He said, you know what, it was a gift, So what do you mean? He said, it proved.

My point that the justice system and so like a banana republic, it's weaponized. They wanted to take me out through law fair instead of trying to beat me at the ballot box. And he said, I think a lot of people that may have been on the fence about me, or maybe I've been my biggest fans, saw exactly what Democrats were doing, and I left a really bad taste in their mouth. And he said, so in the end, while those things look bad at the time, he said that that probably got me more votes than votes that I.

Lost as a result. You know what you think about it?

He's probably right before we go, what have I not asked you about that? You wish I had. We don't be too harsh, but you know, like, what what would you like to convey about the book that we haven't had a chance to yet.

I think the media coverage in terms of the media strategy from Trump, right, So we talked about McDonald's and the garbage truck and those those photos going viral. I used the McDonald's photo on the cover of the book, and I showed it to the President when I was at mar Lago for New Year's Eve, and he goes, oh, He goes, I bet everybody your people told you to use the assassination photo with the fight Fight Fight, And I said, yeah, everybody did. And I said that while that was a iconic photo, I go, hey, I think a lot, it's almost overused on some level. I go, with all the respect, and I go and two, I think McDonald's that encapsulated the entire campaign. But what else did was Donald Trump went on Joe Rogan for more than three hours, right, and that got something like fifty million views just on Rogan's YouTube channel alone like a crazy number, right, like CNN, you go on there and eight hundred thousand people watch it. There he goes on Joe Rogan, so did Jdvans. And then Kamala Harris tells the Rogan people, or at least Kamala Harris's campaign says, Okay, we'll do the show, but you're going to come to us and we're not going to Austin and oh, I'm only doing an hour. I'm definitely not doing three hours, and I want to know the topics beforehand. You're like, boy, is that dumb? What are you doing? You're just again another two inch putt that was missed. And then the fact that she blew off the Al Smith dinner and the Catholic vote is so huge, it's such a big block.

And they didn't send her there.

Maybe because they thought that her and Trump kind of talking to each other the way Hillary and Trump did in twenty sixteen, maybe that would humanize him a little bit. Maybe she's just profoundly horrible at comedy. Maybe she's a human chernobyl when she's outside of a teleprompter. I don't know, but they didn't send her there. They send that cringe video with Molly Shannon instead, and Trump is telling jokes like, wow, it's great to be in Manhattan for the first time in a long time.

I wasn't served with a subpoena.

I mean, that's funny, right, or he goes, you know, I had a hard time accepting her that there are more than two genders. And then I met Tim Walls and I found that funny, right, So he killed it. That night the Maison Square Garden rally, I thought was genius.

Again.

He's doing all this stuff in Blue states and he's drawing these massive crowds. And I was at the Maison Square Garden rally and there's Israeli flags everywhere, and I never had been around that many happy people in one place since, like my last spring breaking can coon and boy, I have some stories for you there, Liza hopefully to why.

That's another book.

That's another book, You're right?

And then I get home and then I see, oh, actually this was an olde to Nazis. And you remember the press coverage. I mean it was insane at all. Tony Hinchcliffe, he's on stage four hours before Trump. He tells actually an accurate joke about the garbage problem that's in Puerto Rico. And then you literally saw news reports and I have it in the book that that was the big changing moment in the campaign, that late voters were breaking for Harris, especially Latinos, because of that joke that was told at a Trump rally four hours before Trump took the stage that somehow people were going to say, you know, screw inflation, screw crime, screw the border. I'm changing my vote because I don't like that joke that.

Can be told. I'm like, oh man, we are well passed insanity at this point.

And then finally the polls right, Ann Selzer said that Kamala was up by three points in Iowa. Iowa, in the same poll, Trump was up eighteen points on Biden. You're telling me that Kamala friggin Harris reversed that by twenty one points. So I went on Fox with Carly and Todd at Fox and Friends first and I said, please have me back the day after the election so I could dunk all over this poll.

And sure enough, Trump won Iowa by fourteen.

So, I mean, the Delicious Aftermath, that's the best chapter in the book that's after the election, and all the reactions in the meltdowns truly is something to behold as far as the way people reacted, and it's still happening to this day, as we're saying on these networks, but Trump again resilient, fight, fight, fight, keep them forward, and that's what he's.

Going to do for the next forty five months.

Oh yeah, that I will pull h was a disaster, So she's now she had to.

She had to though, you know, like no one would ever.

It's like it's also like to at some point with some of these polls, Like for instance, I talked to John McLaughlin about the one of the latest ABC Washington Post polls, and he said, if you showed me, if you dig into the cross tabs of the poll, they're only showing thirty four percent of Trump voters in the sample. He won fifty percent of the electorate. So that's not an accurate poll. That skews everything in the poll. So it's like, you know, the challenge where we are today and you know you know this, and you've made this point in the interview, is that like the media and the poll bias runs so.

Deep that it just everything is infected by it.

And so I think that's like the most difficult thing in the Trump era is trying to get the truth when you know, when like so much is soiled and you know, impacted and incorrect, and so it's you know, you're really trying to like get to the truth wherein there is you know, so much disinformation around you. To use a word that the Democrats love, but they're the purveyors of.

It past, it should because it kind of rhymes the truth with Lisa Booth.

Oh well, I don't know if you know this, but that's what the name of the podcast is, so.

My schedule now it is the truth of that. We're thinking the same lines.

We're just joking. I thought you were being facetious, Okay, I just I just know it's.

At least I didn't. I guess I heard it. It was subconsciously embedded in my head somewhere.

So yeah, we're well. Gianno actually takes credit for naming it, which he probably did, but I don't remember. So apparently we're at dinner when I and he John o'claw will from Fox, and he said he flowed. I think we're talking, like, you know, going through names, and I guess he floated it. So I'll give him credit. I don't remember, but he probably is telling the truth. So and that's the truth, is Lisa Booth awesome?

All right, a lot of us here. This is I love long form.

You know, when we do like Hannity or some show, you know, you get like maybe won maybe two questions, and suddenly you hear the music.

Don't don't. I'm like, crap, I'm ten seconds into my answer. But we could talk a little more. And that's great.

But yeah, and it's and it's hard to finish the thought when someone's in your ear telling you like, we've got to go.

All right, exactly.

Well, I was going to say I hope to see you soon, but I know i'll see you soon because we're on the big show together on Sunday.

That's right.

I just saw r EP's email with the promotion, so that'll be awesome looking forward.

So I'll see you Sunday. And all right, Joe Concha your friend. Appreciate your flexibility at the timing. My bad, But congrats on the book. I'm glad that everything one. Glad he won for the country and for life, but also for your book, and I hope it's a continued success. So congrats my.

Friend, Thank you the Truth, see you later.

That was Joe Kanha. Appreciate him for taking the time to join the show. Appreciate you guys at home for listening every Tuesday and Thursday, but you can listen throughout the week until next time.