If you've ever wondered whether anyone in the financial world is truly on your side, you're not alone, and you're exactly who The Trust Factor was created for! Each week, seasoned fiduciary and estate planning expert Jon Floyd pulls back the curtain on the financial industry to deliver honest, clear, and empowering conversations that help you take control of your financial future. With over three decades of experience and a passion for teaching, not selling, Jon has guided more than 2,000 families toward greater peace of mind through thoughtful estate planning, smart wealth-building, and real-life financial literacy. The Trust Factor isn’t just another money show. It’s a mission. Born from Jon’s own experience navigating a family crisis, he knows firsthand that estate planning isn’t about the size of your bank account. It’s about protecting what matters most: your loved ones, your legacy, and your ability to live retirement on your terms. Jon brings the heart of a teacher and the soul of a family man to the mic. No jargon. No hype. Just straightforward, relatable advice you can actually use, whether you’re nearing retirement, building your estate, or simply trying to make smarter decisions today to help your family tomorrow. The Trust Factor is more than a show. It’s a weekly reminder that yes, you can find a financial professional who’s both smart and sincere, and it's hosted by a someone who believes “estate planning isn’t about the money; it’s about the family!”