As Fierce Pharma Week approaches, the Fierce Pharma Marketing team is taking stock of some of the biggest trends reshaping how drugmakers and healthcare agencies reach audiences.

In this week’s episode of “The Top Line,” Fierce’s Ben Adams and Zoey Becker discuss how pharma marketing is evolving across social media, creative work and agency strategy. They dig into the changing approach to HIV marketing, pharma’s experiments with platforms including Snapchat, and what a collaboration with MrBeast says about the industry’s efforts to reach new audiences.

They also examine how healthcare agencies are putting AI to work, pharma’s return to the winner’s circle at Cannes and why Novo Nordisk built a maze along the River Thames in London this summer. The conversation comes as Fierce Pharma Week approaches Sept. 14-17 in Philadelphia.

To learn more about the topics in this episode: 
YouTuber MrBeast welcomes Amgen to the channel, kicking off pediatric cancer funding effort
Inside agency view: Real Chemistry’s Frank Mazzola on audience nuance and rewarding creativity
Snapchat creates ad format to support pharma disclosure needs
Novo Nordisk asks public to ‘Meet Me in the Middle’ in new obesity experience installation
Women’s ‘new health ecosystem’ takes shape on Reddit: report 

As Fierce Pharma Week approaches, the Fierce Pharma Marketing team is taking stock of some of the biggest trends reshaping how drugmakers and healthcare agencies reach audiences.
In this week&rsquo;s episode of &ldquo;The Top Line,&rdquo; Fierce&rsquo;s Ben Adams and Zoey Becker discuss how pharma marketing is evolving across social media, creative work and agency strategy. They dig into the changing approach to HIV marketing, pharma&rsquo;s experiments with platforms including Snapchat, and what a collaboration with MrBeast says about the industry&rsquo;s efforts to reach new audiences.
They also examine how healthcare agencies are putting AI to work, pharma&rsquo;s return to the winner&rsquo;s circle at Cannes and why Novo Nordisk built a maze along the River Thames in London this summer. The conversation comes as Fierce Pharma Week approaches Sept. 14-17 in Philadelphia.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercepharma.com/marketing/youtuber-mrbeast-welcomes-amgen-channel-research-awareness-video-kicking-pediatric-cancer" data-processed-url="true">YouTuber MrBeast welcomes Amgen to the channel, kicking off pediatric cancer funding effort</a></li>
<li><a href="https://www.fiercepharma.com/marketing/inside-agency-view-real-chemistrys-frank-mazzola-audience-nuance-and-rewarding-creativity" data-processed-url="true">Inside agency view: Real Chemistry&rsquo;s Frank Mazzola on audience nuance and rewarding creativity</a></li>
<li><a href="https://www.fiercepharma.com/marketing/snapchat-creates-ad-format-support-pharma-disclosure-needs" data-processed-url="true">Snapchat creates ad format to support pharma disclosure needs</a></li>
<li><a href="https://www.fiercepharma.com/marketing/novo-nordisk-asks-public-meet-me-middle-new-obesity-experience-installation" data-processed-url="true">Novo Nordisk asks public to &lsquo;Meet Me in the Middle&rsquo; in new obesity experience installation</a></li>
<li><a href="https://www.fiercepharma.com/marketing/womens-new-health-ecosystem-takes-shape-reddit-report" data-processed-url="true">Women&rsquo;s &lsquo;new health ecosystem&rsquo; takes shape on Reddit: report</a>&nbsp;</li>
</ul>

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech, and Fierce Pharma recount the latest industry trends and why they matter. We'll analyze the week's biggest business news, from mergers and marketing to drug R&D and device development. Available every Friday morning. 

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech, and Fierce Pharma recount the latest industry trends and why they matter. We'll analyze the week's biggest business news, from mergers and marketing to drug R&amp;D and device development. Available every Friday morning.&nbsp;

The Top Line

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech and Fierce Pharma recount the latest industry trends and why they matter. We’ll analyze the week’s biggest business news—from mergers and marketing to drug R&D and device development. Available every Friday morning.

 

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech and Fierce Pharma recount the latest industry trends and why they matter. We&rsquo;ll analyze the week&rsquo;s biggest business news&mdash;from mergers and marketing to drug R&amp;D and device development. Available every Friday morning.
&nbsp;