Fierce Pharma Week brought thousands of people to Philadelphia for four days of conversations about pharma marketing, commercialization, medical affairs and communications.

In this episode of "The Top Line," Fierce editors share the conversations, trends and moments that stood out from the event. Topics include Genentech’s use of humor and celebrity storytelling to raise awareness of diabetic macular edema, how Novo is navigating the extraordinary attention around GLP-1 drugs, and the growing role of AI in pharma marketing. The team also looks at some of the campaigns honored at the Fierce Pharma Marketing Awards and the creative approaches companies are using to reach patients and healthcare professionals.

To learn more about the topics in this episode: 
‘People like the sincerity of it’: comedian Damon Wayans on humor, relatability and DME awareness in…
Standout pharma marketing takes the stage at the 2026 Fierce Pharma Marketing Awards
Panthers and zebras and meerkats, oh my: A peek behind the curtain at Fierce Pharma Week 2026
Former 'Real Housewives' star Jenn Fessler and CineHealth’s Tracey Yaw break down authentic healthca…
'The growth driver of our organization'; Genentech CMO Zoë Lazarre on experimental marketing, AI and…
Journalist and menopause advocate Tamsen Fadal shines a light on overlooked women’s health topics

Fierce Pharma Week brought thousands of people to Philadelphia for four days of conversations about pharma marketing, commercialization, medical affairs and communications.
In this episode of "The Top Line," Fierce editors share the conversations, trends and moments that stood out from the event. Topics include Genentech&rsquo;s use of humor and celebrity storytelling to raise awareness of diabetic macular edema, how Novo is navigating the extraordinary attention around GLP-1 drugs, and the growing role of AI in pharma marketing. The team also looks at some of the campaigns honored at the Fierce Pharma Marketing Awards and the creative approaches companies are using to reach patients and healthcare professionals.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercepharma.com/marketing/people-sincerity-it-comedian-damon-wayans-humor-relatability-and-dme-awareness-genentech" data-processed-url="true">&lsquo;People like the sincerity of it&rsquo;: comedian Damon Wayans on humor, relatability and DME awareness in&hellip;</a></li>
<li><a href="https://www.fiercepharma.com/marketing/gsk-novartis-ucb-and-more-snag-wins-2026-fierce-pharma-marketing-awards" data-processed-url="true">Standout pharma marketing takes the stage at the 2026 Fierce Pharma Marketing Awards</a></li>
<li><a href="https://www.fiercepharma.com/pharma/panthers-and-zebras-and-meerkats-oh-my-peek-behind-curtain-fierce-pharma-week-2026" data-processed-url="true">Panthers and zebras and meerkats, oh my: A peek behind the curtain at Fierce Pharma Week 2026</a></li>
<li><a href="https://www.fiercepharma.com/marketing/bravos-jenn-fessler-and-cinehealths-tracey-yaw-break-down-authentic-healthcare" data-processed-url="true">Former 'Real Housewives' star Jenn Fessler and CineHealth&rsquo;s Tracey Yaw break down authentic healthca&hellip;</a></li>
<li><a href="https://www.fiercepharma.com/marketing/growth-driver-our-organization-genentech-cmo-zoe-lazarre-experimental-marketing-ai-and" data-processed-url="true">'The growth driver of our organization'; Genentech CMO Zo&euml; Lazarre on experimental marketing, AI and&hellip;</a></li>
<li><a href="https://www.fiercepharma.com/marketing/journalist-and-menopause-advocate-tamsen-fadal-shines-light-overlooked-womens-health" data-processed-url="true">Journalist and menopause advocate Tamsen Fadal shines a light on overlooked women&rsquo;s health topics</a></li>
</ul>

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech, and Fierce Pharma recount the latest industry trends and why they matter. We'll analyze the week's biggest business news, from mergers and marketing to drug R&D and device development. Available every Friday morning. 

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech, and Fierce Pharma recount the latest industry trends and why they matter. We'll analyze the week's biggest business news, from mergers and marketing to drug R&amp;D and device development. Available every Friday morning.&nbsp;

The Top Line

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech and Fierce Pharma recount the latest industry trends and why they matter. We’ll analyze the week’s biggest business news—from mergers and marketing to drug R&D and device development. Available every Friday morning.

 

Biopharma and medtech explained. Every week, journalists from Fierce Biotech, Fierce Medtech and Fierce Pharma recount the latest industry trends and why they matter. We&rsquo;ll analyze the week&rsquo;s biggest business news&mdash;from mergers and marketing to drug R&amp;D and device development. Available every Friday morning.
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