On Sunday, June 7th, we locked in with none other than digital powerhouse and lifestyle tastemaker, Urbane Eddie, who stepped into the hot seat as our Social Icon of the Week!

Urban Eddie gave a masterclass on culture, content creation, and scaling your personal brand. Eddie opened up about what it really takes to curate a digital presence that keeps the timelines talking, his secrets to staying authentic in a world full of filters, and how he navigates the high-speed lane of SA digital culture.