Americans always make a really big deal about presidential elections, but not local ones.  Your governor, mayor, or representative often makes a bigger impact in your life than the president ever will.  So why don't they care?  Especially young people, who seem to think that the president is the only politician in the country.  Yello (not his birth name, if you can believe it) seeks to change this by campaigning to get young people to care about every election as much as the presidential one.  Check out Simplified on YouTube and start voting smarter.  Or, you know, at all.