What really goes on behind the scenes of travel writers, content creators and podcasters, and their counterparts in the tourism and travel industry, public relations firms and tourism boards? I recently spent the best part of a week in Sydney immersed in this world and I realised that lifting the curtain on how this part of travel and tourism works might prove interesting for my listeners.
This episode is part trip report (in short: Sydney is gorgeous) and part BTS of IMM Australia, and more. The what? You'll have to listen to find out! I also chat with Christina Koullas of CK PR who gives us a great rundown on how public relations in general works within the travel industry.
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