Three years ago, OxygenIT cut 80 percent of its clients to become profitable. Founder Timothy Clarkson made the drastic move during COVID lockdowns after acquiring another business left the company financially strained despite NZ$4 million in revenue. Realising not all customers were aligned with his value-driven approach, he downsized to focus on those who appreciated his services. Clarkson shifted his mindset from engineering to sales, immersing himself in sales and marketing training. He also credits peer groups with helping him through the transition. His story is shared in detail on the latest episode of the techpartner.news podcast.

His story is exactly the kind of transformation we’ll be exploring at Pipeline 2025, our Gold Coast conference for ambitious tech partners. If you’re looking to sharpen your sales focus, attract better-fit customers, and build a pipeline that delivers sustainable growth, don’t miss it.

🎧 Listen to the episode now – and join us at Pipeline to shape your next chapter.

https://www.pipelineconference.com.au/

 

Three years ago, OxygenIT cut 80 percent of its clients to become profitable. Founder Timothy Clarkson made the drastic move during COVID lockdowns after acquiring another business left the company financially strained despite NZ$4 million in revenue. Realising not all customers were aligned with his value-driven approach, he downsized to focus on those who appreciated his services. Clarkson shifted his mindset from engineering to sales, immersing himself in sales and marketing training. He also credits peer groups with helping him through the transition. His story is shared in detail on the latest episode of the techpartner.news podcast.
His story is exactly the kind of transformation we&rsquo;ll be exploring at Pipeline 2025, our Gold Coast conference for ambitious tech partners. If you&rsquo;re looking to sharpen your sales focus, attract better-fit customers, and build a pipeline that delivers sustainable growth, don&rsquo;t miss it.
🎧 Listen to the episode now &ndash; and join us at Pipeline to shape your next chapter. <a href="https://www.pipelineconference.com.au/">https://www.pipelineconference.com.au/</a>
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The voice of the Australian channel gets talking with the techpartner.news podcast. Each week/fortnight, we talk to a leading channel partner executive about their business journey and view of the industry. From MSPs to ISVs, from cybersecurity to cloud services, our editorial team is out to provide the best resource for understanding the Australian tech partner industry.

The voice of the Australian channel gets talking with the&nbsp;techpartner.news&nbsp;podcast. Each week/fortnight, we talk to a leading channel partner executive about their business journey and view of the industry. From MSPs to ISVs, from cybersecurity to cloud services, our editorial team is out to provide the best resource for understanding the Australian tech partner industry.

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