(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox.\u0010\u0010GUEST:\u0010Kirk Krappe, CEO of Apttus and author of the book "Intelligent Quote-to-Cash," on the company's new "MAX" AI sales technology, and plans for a possible IPO in early 2017.

<p>(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox.\u0010\u0010GUEST:\u0010Kirk Krappe, CEO of Apttus and author of the book "Intelligent Quote-to-Cash," on the company's new "MAX" AI sales technology, and plans for a possible IPO in early 2017.</p>

Scarlet Fu and Paul Sweeney harness the power of Bloomberg Intelligence to analyze market news and provide in-depth company research. Watch us LIVE on YouTube: http://bit.ly/3vTiACF.

<p>Scarlet Fu and Paul Sweeney harness the power of Bloomberg Intelligence to analyze market news and provide in-depth company research. Watch us LIVE on YouTube: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.</p>

Alix Steel and Paul Sweeney harness the power of Bloomberg Intelligence to analyze markets, companies and industries.

Bloomberg Intelligence

Apttus’ Krappe on Launching ’Max’ AI Sales Technology (Audio)

Apttus' Krappe on Launching 'Max' AI Sales Technology (Audio)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bbfe6f80-ac6a-434c-bc5d-ae3c00853bdb/transcript

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