We speak now to Gary Allemann who is MD at Master Data Management about how retailers can keep customer data safe this festive season. He says that many businesses make the mistake of focusing on having lots of data without having an adequate concern for its quality. What does he mean by that and how important is this data for both customer and retailer? How should retailers better utilise the data they collect about customers and also as consumers, how safe is our data in the hands of retailers?  

Guest: Gary Allemann - MD at Master Data Management

 

We speak now to Gary Allemann who is MD at Master Data Management about how retailers can keep customer data safe this festive season. He says that many businesses make the mistake of focusing on having lots of data without having an adequate concern for its quality. What does he mean by that and how important is this data for both customer and retailer? How should retailers better utilise the data they collect about customers and also as consumers, how safe is our data in the hands of retailers?&nbsp;&nbsp;
Guest:&nbsp;Gary Allemann - MD at Master Data Management
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Newsmakers and Guest Experts offer their insights and perspectives into the national and global discourse on politics, economics, education, social matters and comprehensive dialogues on cultural diversity and other essential issues of public interest like, poverty alleviation, unemployment rate and health related issues.

NewsmakersandGuestExpertsoffertheirinsightsandperspectivesintothenationalandglobaldiscourseonpolitics,economics,education,socialmattersandcomprehensivedialoguesonculturaldiversityandotheressentialissuesofpublicinterestlike,...

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