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Alef Meulenberg  , CEO, All Afrika Tikkun Foundation

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First Thing is First | All Afrika Tikkun Foundation CEO Alef Meulenberg wanted to do was assist about 50 businesses which were destroyed in the unrest in Gauteng and KwaZulu-Natal in July last year. Instead, the foundation ended up raising R140 million to support 1,400 businesses and save about 4,000 jobs.

Alef Meulenberg  , CEO, All Afrika Tikkun Foundation 

 

  • Alef Meulenberg set out to assist about 50 businesses which were destroyed in last year's unrest.
  • He ended up raising R140 million to support 1,400 businesses and save about 4,000 jobs.
  • Once it got funding for the RTE, NGO Afrika Tikkun screened applicants.
  • The money was paid directly to the suppliers of these applicants.
  • Meulenberg thinks this model can now be used to support other township businesses.
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