The 'Grandma experience' is gaining popularity among travellers of all ages -but what is it, exactly?

The trend refers to actively seeking out traditional analogue experiences from the older generation, including nonna-led pasta classes or the 63-year-old Parisian woman who teaches Macaron classes.

GetYourGuide’s platform says bookings for workshops and classes have increased by more than 250 percent between 2023 and 2025, significantly outperforming traditional attraction tickets.

Megan Singleton explains the impacts of this new travel trend.

LISTEN ABOVE

The 'Grandma experience' is gaining popularity among travellers of all ages -but what is it, exactly?
The trend refers to actively seeking out traditional analogue experiences from the older generation, including nonna-led pasta classes or the 63-year-old Parisian woman who teaches Macaron classes.
GetYourGuide’s platform says bookings for workshops and classes have increased by more than 250 percent between 2023 and 2025, significantly outperforming traditional attraction tickets.
Megan Singleton explains the impacts of this new travel trend.
LISTEN ABOVE

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The Sunday Session with Francesca Rudkin

Megan Singleton: BloggerAtLarge.com writer on the rise of 'Grandma tourism'

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/e1811af8-a2d6-42f4-91b0-b46900160eee/transcript