Stephen A's Take: Coach Prime battle with the media, means he better WIN on the Field!

Published Aug 27, 2024, 10:00 AM

Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.  

Stephen A. shares his thoughts on Colorado Buffaloes Head Football Coach Deion ‘Prime’ Sanders’ dispute with a Denver Post newspaper columnist.

 

Let's get into some college football and the continuing saga between the University of Colorado and a columnist from the Denver Post named Sean Keeler. The university reportedly banned Keeler from asking head coach Deon Sanders or other members of the football program any questions this season. The university issued the following statement regarding its decision quote. After a series of sustained personal attacks on the football program and specifically coach Prime, the Colorado University Athletic Department, in conjunction with the football program, have decided not to take questions from Denver Post columnist Sean Keeler at football related events. Quiler is still permitted to attend football related activities as a credential member of the media. Meanwhile, other reporters from the Denver Posts are welcome to ask questions of the football program and personnel made available to the media, including coaches, players and staff. According to the Denver Post, a Colorado media's relations staffer told the paper that it took exception with criticisms from Keeler leveled at primetime Dion Sanders in a column. He's previously referred to Dion Sanders as quote deposition Dion the Bruce Lee of BS and a false prophet end quote. Initially, when I saw this story, I have to confess to y'all, I didn't like it one bit for Primetime Deon Sanders. Since that time, I've spoken to him briefly or via text that is, and I've did some homework and some of the things this guy has written, this guy killer has written about him. And I still don't like to look for Dion Sanders, but I get where he's coming from. If you are Keila, here's the bottom line. Your attacks seem personal, off putting, offensive, etc. In the case of Primetime Deon Sanders, his mentality is talk about me all you want to, talk about my football program all you want to. But this guy has gotten personal, and he's gotten very, very personal. And if you talk to people close to Dion, they say Keila says, he's doing what he's done in terms of eviscerating the program because it's good for his bottom line, particularly monetarily. These are the kind of things that they've indicated about him. I know that in the streets of Denver, Colorado, he is considered a negative individual, make no mistake about that. And he certainly hasn't had much positive to say, and Dion Sanders and a Colorado Buffalo's football program and fairness haven't given him much to celebrate. Not to say that he would if they did, but nevertheless they haven't. After start off three to oh last year, they only won one of their last seven games. They went through a six game losing streak. They got blown out on national television against Oregon coach Lanning screw on what have you? We've seen some of the troubles that Dion Sanders in that program has had when he says up there and he says to somebody is getting personal. I get where he's coming from. And if you're quila, where's the professionalism, where's the neutrality, where's the objectivity? These are legitimate questions that must be asked of him when even reporters in the city of Denver are calling him a shot jock, because these are some of the things that have been said about him. That he's hyper critical and he's a shock job. That's what's been said. I don't know him, I haven't seen much of his work. I've seen some of the critical things that he said about primetime Deon Sanders. Can it be off putting. Sure, can it be a bit piercing to say the least. Absolutely, But as a former columnists myself for the Philadelphia Inquirer for many years, there are times that I've written things that are piercing. There's certainly times as a commentator I've said things that are piercing, appear to be hypercritical, or what have you. So it's not for me to sit up here and judge him as a columnist by saying, Oh, he's too critical, or he's too hypercritical, or anything like that. I don't think that's my place. Here's what I will say, however, when other reporters are saying that you somewhat deviated from the norm to some degree, that's something to pay attention to. When prime times Dion Sanders and people close to him are using words like racist or racially insensitive, that's something to pay attention to. With all of that being said, Dion Sanders is my friend and my brother and somebody that I love daily that I've known for a long time. And as I told him today, I said on my day job, first take on ESPN today, as I'll say to you right now, I still disagree with how this was handled. If Deon Sanders doesn't want to talk to somebody has every right not to talk to them. Why have the program issues some kind of press release announcer to the world that this particular reporter ain't gonna be allowed to ask you or anybody associated with the program any questions. Why not just consider him prisoner ungrouter and don't deal with them. When you go that route, that gives the impression that programs are trying to control the media. I know times have changed. I know everybody has a voice. I know everybody essentially could be their own media in this day and age, with everybody in their grandma might having a podcast, yours included, yours truly included. I get all of that. But as a member of the fourth of State, knowing that that ain't going anywhere. Whether it's sports talk radio, whether it's network television, whether it's cable TV, linear television, digital airways, whatever, whatever, the media is not going away. And so when the impression is being given that you don't like somebody and how they cover you, and as a result, you're going to highlight it publicly that that's what you're doing, that's my problem. I have no problem with Deon Santra's not talking to this person. When you are a reporter, when you are a columnist, when you are a pundit, and you rub people the wrong way, sometimes they're not going to talk to you. Sometimes they're going to tell you to kiss their ass. That comes with it. We get it, we understand it, and we take it. But when a program invokes itself into the equation and they take the initiative to say, well, we're going to support and co sign and sponsor off on what the coach is doing, that's problematic because now we get into questions, well, what is fear criticism, what is crossing the line, and what's crossing the line for you? Is that necessarily applicable to others? Now, Deon Sanders has been in situation on many occasions where he didn't want to address a reporter because the reporter called them Dion. I understood this point. You wouldn't call coach Saban Nick, you wouldn't call coach Smart Kirby, You wouldn't call Dabbo Sweeney just Dabbo. Why would you call him Dion as opposed to coach Prime or Prime or coach you know, or coach Dion but I think in that instance, when that happened a couple of years ago, when he was at Jackson State, my attitude was, okay, just correct a brother, yo, man, I'm coach, called me that. And then if he refused to call you coach, now that's the problem. Was he given that opportunity. I don't know an answer to that question, but I bring stuff like that up because now that Dion and the Colorado Buffalo's football or the athletic department in the university put him in this position. Now it gets tricky because now they're gonna bring up when he was a player and he decided to be a member of the New York Yankees while playing for the Atlanta Falcons or playing for the Atlanta Braids, and how he had water. He dumped water on tim Mercarver, not once, but twice. That's problematic. They're gonna bring that up. They're gonna bring up what happened to Jackson State. They're gonna bring up when he refused to speak to a reporter for CBS because of what their station did, even though he made amends for that by granting a particular reporter from that station a one on one interview they're gonna bring up this latest incident. They're gonna try to show a pattern. Now, Dion's not gonna care. He's strong will and he's gonna stand on what he's gonna stand on. And I get him, and I'm riding with him from the standpoint like, Yo, you're your own man, and that's how you feel, that's how you feel. You have every right to feel the way that you feel. It ain't like you put your hands on the man and like you went and cursed him out and eviscerted them. It ain't like you told his personal business to the masters or anything like that, So you got every right not to talk to him. I'm just speaking about the way the program chose to publicly support Dion. Dion might think that's a good thing. The program might think that's a good thing. I don't, And I feel that way primarily because you ain't winning. Because what they're gonna try to do is attach all of these emotions and all of these feelings, as wrong as they may be. Because I believe Dion when he says this has nothing to do with that, but that don't mean they're gonna believe it. And that doesn't mean that there's a narrative out there that they're not gonna try to put forth and portray when you're losing football games because you're projected to be like eleventh in the Big Twelve, and they're looking at your recruiting and they're looking at the transfer a portal, and they're looking at where the players rank or where they don't rank compared to the competition, not just within your conference, but throughout this nation and all of that's going on. When they're doing all of that, are they gonna say that that's the reason you feel this way? Now, we're gonna be fear at primetime on this show because that's my brother right there. And you see his tweet right on this full screen that deoncean Is. He writes, quote, never make a decision while you're emotional, because your emotions ain't qualified to make decisions. Anger and hatred are two emotions that will take you further than you want to go and keep you longer than you want to stay. Learn to pray and walk away. Your peace has true value. Coach Prime, he issued that statement this morning. Okay, I vibe with that, I agree with him on that. I'm rolling with him on that. But when people talk, they gonna use stuff like that against you. They're already writing articles and columns about how Dion prives himself about it being more than just about football, and that he's raising young men and he's setting an example, and they're gonna attack him for this, saying what kind of example is this to say? To set? To run away from the cynicism, to run away from the vitual, to not confront it, et cetera, et cetera. I know primetime d in Centers. I've known him over two decads. He's running from anything, and he ain't scared to speak up for himself, and he in his mind as of the mindset, he's showing grace by not going after Sean Keller for the Denver Post. So you can debate what Dion's approach is. You can debate whatever validity or lack thereof you want to attach to the accusations that have been leveled against Sean Keeller. My issue is the program at the University of Colorado. Yeah, you might be coming to the defense of your coach, but is sticking your nose in the business you may not be able to handle because if they go through a losing streak again this year. If she door Sanders is a sex fifty two times this year, if your brand new literally brand new, entire offensive line is brand new, if they can't protect them any better than he was protected last year, and ultimately y'all are losing games and you've got one of the worst defenses in the country in the odds of some people, what criticism is gonna be deemed excessive?

Then that's where this gets tricky. That's where my concern elevates. That's all I'm saying.

I respect my brother, I appreciate where he's coming from, and I'm gonna support him no matter what. But in this particular instance, I'm worried about the negative impact Colorado's program invoking itself into the equation will now do to future coverage of the program and what that might incite along the way.

That's just me