Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.
Team USA, led by Asia Wilson and Brianna Stewart, got off to a dominant start in the twenty twenty four Olympics by beating Japan one O two to seventy six, But according to the Olympics official website, Team USA's win over Japan only drew thirteen thousand and forty fans, which was the lowest attended game among the opening six matchups. In group play, the Serbia versus Puerto Rico game was the second worst attended game, with fifteen, three hundred and twenty four fans in attendance, while Spain and China had the largest crowd with twenty seven and twenty one fans in the building. Four of the six opening games drew over twenty thousand fans. This had some observers wondering if the presence of Caitlyn Clark and Adria would have the stands packed the Team USA. Speaking the NBC's Mike Turrico, South Carolina coach During Staley said Clark's chances of making the team would have been a lot higher if she and her fellow committee members were selecting the roster today rather than several weeks ago. Listen to look at this quote here. Caitlin Clark is just a rookie in the WNBA. Wasn't playing bad, but wasn't playing like she's playing now. If we had to do it all over again, the way that she's playing, she would be in really high consideration of making the team because she's playing head and shoulders above a lot of people. It's hard to argue the impact Clark has had on both ratings and attendance for the WNBA. This is something that I've said, y'all, and the buffer my point. Take a look at this full screen. Please. Not only did this year's WNBA All Star Game set a record with three point four million viewers, an increase of over three hundred percent from the twenty twenty three game, but the top twelve WNBA broadcast this season have all been Fever games Top twelve. On top of that, the Fever lead to WNBA in attendance at over sixteen thousand fans per game, over four thousand more than the next closest team. So the next closest team Ladies and Gentlemen, aren't even average twelve thousand fans, but the Indiana Fever are averaging sixteen thousand. The WNBA game. Although it's growing in popularity, Olympic competition is Olympic competition. Nevertheless, for a Team USA's game rife with stars expected to blow out their competition, they drew the worst crowd, lowest attendance of the Olympics. Far be it for me to say it, But I'm gonna say it anyway, didn't I tell y'all, where's everybody at? Now? It's about competition. It's about competition. It's about competition, right, right? Right? How does it feel Team USA to have six games? Four of them drew over twenty thousand and the one that did it still drew two thousand more than you. That means that outside of the two thousand more than you for the Puerto Rico game, I think it's Serbia. Right. Outside of that, the other games drew more than six thousand fans compared to you. How does it feel? See, we want to act like marketing and business don't play a role in all of this. Have you ever been to the Olympics? Do you know they'll remove you from events if they have a sponsorship deal with Coca Cola and you drinking the PEPSI I would know. I've been to two of them. I covered the Olympics in Sydney, Australia in two thousands. I covered it in Athens, Greece and Choint in two thousand and four. I would know. I ain't been back since. Don't want to go back. I can't stand in the Olympics. I'm not talking about the games. I'm not talking about the competition. I'm talking about the way the Olympics treats people, particularly the media. I can't stand it. You have no rights. Everything's so restrictive because you're doing business with everybody and you're milking every penny for all it's worth every chance you get. Well, guess what, ladies and gentlemen, that's why you should have had Kaitlyn Clark and Angel Reese because they are a draw. I never once said that Caitlyn Clark should have been on the team ahead of the twelve people selected ahead of her because of basketball. I said, marketing matters in everything, promotion matters in everything, and you're not going to get around that. That is what I said. And you go over the Paris and Team US say not your paying, not China, not Serbia, not Puerto Rico. No, no, oh no, no team USA draws the lowest attendance. How's it feel? Do you care? Merits? Merits? Merits? Last time I checked marketing and promotion. This merits because we want to get paid. You think they're over there just to compete for Team USA and just to engage in patriotism. People are over there also to build their brands, to elevate their profile so they can turn that into a marketable tool that could generate dollars for their coffers. We ain't fooling anybody here. That's what goes on, and it was a perfect opportunity for Team USA to do just that. But you didn't do it. Oh, Caitlyn Clark don Stelley, the great Dawn Steey, who I revere by the way, But she was playing the way then the way she's playing. Now, we'll wait a minute. You know she had the potential, you know, playing amongst other stars with her marksmanship, she should have made big things happen. With her passing ability, she could have made things happen. Then she would have drawn excitement and eyeballs and people the world over would have been watching her, which would have assisted in the elevation of the WNBA brand, which would have benefited everybody, but you didn't care. Far be it for you to pay attention to all of that. And now TUSA is on the docket drawing the lowest attendance of anybody in the Olympics. Ladies and gentlemen were gonna say it, that's embarrassing. That's embarrassing, Team USA drawing the least amount of attendance China and Serbia and Puerto Rico and them getting better reading. Thank you getting better attendance numbers than you, really, really, y'all, Sudden ounce Man told y'all Kaylyn Clark was a damn sure been on that team. And the more I saw Angeuries playing the way that she was playing, and away her and Katelyn feed off of one another from a rating standpoint, she'd have been on the team too, because I would have saw the forest from the trees and I would have said, they're marketable more so unfortunately than everybody else. Right now, I'm gonna milk that. How do you think the NBA became popular, Ladies and gentlemen. You think at the time that Magic Johnson and Larry Bird first came in the league that they were the two best players. They weren't the two best players instantly, but the NBA, from Larry O'Brien and Commissioner David Stern and others saw what was happening right before their very eyes and marketed the hell out of them to the point where they were competing against one another in commercials for Converse and McDonald's. And look at what the NBA became. Even when Jordan was ascending and the league clearly saw that that was the dude, and Nike was marking the living hell out of Michael Jordan. I want to be I want to be like Mike. It was still bird and magic, even with Kareem as a teammate and James Worthy as a teamate, and Barron Scott as a teammate, and Kevin McHale and Robert Parrish and Danny Age and Dennis Johnson and Gerald Henderson and Cedric Maxwell, Cornbred Maxwell and mL Connell. That it was still bird and magic. Why because that's how you built the profile of the damn sport. The NBA had that foresight, the sneaker companies and everybody else had that foresight. And now the NBA just finished doing a deal for eleven years and seventy seven billion. Marketing matters, promotion matters. But y'all wanted to ignore your boy Stephen at and now look, lowest attendance amongst the teams. Everybody have better numbers attendance wise than Team USA. That's just embarrassing. That's just as ain't the girls faul ain't the player's fault, the committee who selected that roster and left Caitlyn Clark off, and yes, Angel rees too, Shaw Fall. No matter how you benefit, no matter how to cash here the WNBA elevates, Remember it could have been even better. You messed it up. You messed it up, and I wouldn't be surprised if the numbers remain low. Caitlin Clark and Aingerurie should have been on that team. Especially Caitlyn Clark. She's a box office. She's box office. It matters, ladies and gentlemen, you like it or not, HM,