Interview Only: Curb Your Enthusiasm star JB Smoove discusses new show "Buy it Now!"

Published Oct 29, 2024, 3:00 PM

Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.

There's a fun, new game show coming to Prime Video.  Hosted by Emmy-winning actor and comedian JB Smoove ("Curb Your Enthusiasm," "Mapleworth Murders"), "Buy It Now" gives entrepreneurs 90 seconds to pitch their product to an audience of potential customers, known as "The 100." If The 100 likes the product and price, the entrepreneurs then go to a panel of Amazon executives and celebrity entrepreneurs, who will select which products join Amazon's exclusive Buy It Now Store. Each episode, one entrepreneur will also win $20,000.

Without further ado, because I don't want to waste time. I want y'all to check out the discussion I had just a few days ago with the hilarious, the one and Only JB.

Smooth Enjoy.

I wouldn't be chasing it if I didn't believe that the world needs this product.

Let's go welcome to buy it now Somewhere.

Aspiring entrepreneurs get the opportunity of a lifetime You know.

I'm gonna get you right.

In an episode, the entrepreneurs get ninety seconds to pitch to an audience of potential customers, just as mass Point, Baby, uh A Perfect Light, Advanity, do free, Ethnic fusion snacks, popping hand soap, pick up your game at the one hundred customers like the product, it gets them in front of our panel of experts and win. It's House Brown, Christ and Serrianna. These panelists, I'm looking for entrepreneurs who's ideas best fit the criteria of the four piece pitch, product popularity, and problem solving ability. I'm going to give you a yes. I want to see it. It's our panelist. Like the product, it goes into the Amazon and Fight It Now store. You are the embodiment of what an American entrepreneur is. You're going on the Buy It Now store and at the end of the show, panel will award one entrepreneur plenty thousand dollars. That's a lot of Oh my god, I want to excite it for this moment.

Lord have mercy.

That was a preview of the new game show by It Now hosted.

By my next guest.

He's an Emmy Award winning actor, comedian, and writer. Please welcome. I know he thinks he's one of the best dressed brothers in the world. I don't know about all of that. We could talk about that and another life. But Mount Vernon's own New York's one of New York's finals.

The one and only JB. Smooth. What's up, big Time? How are you man? Long time?

No? See? How you been a long time man? I'm doing good, brother man. You know how we do? Hey, we just kimping and going.

I'm feeling on that.

So they're gonna let you wear that half of this game show, huck.

They're gonna let you keep on that hat.

Man.

Look, I got every episode I got.

I gotta have my JB. Smooth going on every every show. A different hat, man, every show a different look different, you know, I just keep it easy, breezy, man, I gotta be comfortable. Man, it's got different glasses. Come on, I gotta change up everything, gotta match.

Everything, got a match, and you gotta.

I doubt you're gonna have a different style because I've been seeing you with that same style for years.

But the hat does work, JB. The hat does work.

I can't run hey, one thing about me, man, I might have one hundred hats, man, I gotta they all have a different personality. They they all asks. They beg to wear me, you know, they beg to wear me.

You know, talk to me about this Gangs for by.

Now, what's the concept of the show and what was it that you liked about it so much?

You know what, I'll start with what I loved about it?

You know, this show it fits me, you know, being someone who's always crafted himself on having a bunch of different talents and different things that I do. But it's all rooted in rooting for people. It's all rooted in rooting for success. It's all rooted in wanting people to be happy. And I think I'm in a happy business man, and that goes across the board no matter what I'm doing, whether I'm doing movies, TV, animation, commercial campaigns, a little bit of everything. Man, I do a little bit of everything, which I think works well for some people. Some people are good at one thing or two things. I fancy myself being someone who can do a bunch of different things. Therefore, I'm never bored.

In my process and things that I'm trying to do.

But I can jump on board to anybody's product, anybody's product, anybody's production, because I know I'm well balanced in what I do. That's why I love doing late night TV. I love doing commercials, I love doing all this stuff. This is just an extension of me giving a hand to other people coming up. You know, this show is based in getting someone who's an entrepreneur on their process, keeping them going man, getting them exposure to an amazing show, putting them in front of real consumers, and allowing them to have an opportunity to get into an exclusive store called the buyer Now Store on Amazon. This is perfect for anyone who's on this show to get their product exposure. Learn a lot from an amazing celebrity judges and entrepreneurs who are judges and Amazon and executives. This is perfect for them. If I wasn't doing what I do, I would I would love to be on this show. I'm my idea is God, I know ideas. This is perfect for them, man.

For me personally, the title's perfect because it's by it.

Now and on Amazon now. If it was somewhere else that might not work. But by Amazon, I mean it seems perfect. I mean right there, right there, that's automatic.

Did that come into your thinking at all as to why this concept would work for you?

Oh? I know it would work. Man. Hey, look all I see on my block of that damn Amazon truck man. People love, people love buy and stuff man, and Amazon the perfect platform to do that. You know, I think here's what happens if I say it myself, you know, outside of the actual trailer, we just watched these amazing entrepreneurs get a chance to come onto this amazing show. I'm the captain of the ship. I'm the holt. Of course, I can't have a I can't play favoritism. I just got to make sure the show is right, make sure your energy is right. Give you the opportunity to pitch your product for ninety seconds in front of one hundred real consumers. And when those lights start turning green lights start turning red, you get a gauge on what people love about your product. But it's all these things that got that have got to work. Your pitch gotta work, Your product gotta be amazing. You gotta have a problem solving product, man, and your price, your price gotta work. You'd be surprised how many green lights people get. And then all of a sudden they I ask them, here's the number one thing, what's the price? They tell They tell us the price, and all of a sudden, you start seeing red lights, red light, red light, red light.

Now tell it to tell it. When it comes to the brothers, that's the first thing we asked. What's the first thing we want to talk about? How much are you talking about? That's the first thing we want to know.

How much?

How much is this gonna cost? People got bills man, And look, people love problem solving ideas and people love by stuff. But here's what this show does outside of other shows, don't. I don't.

I'm not wanting to throw anybody else of the bus.

I love all the shows that give these guys exposure and get their product out there. But this is something that these entrepreneurs, these professional entrepreneurs that are on the show as our as our judges. You know the Jamie Simonov, you know the Gwyneth Paltrow, Anthony Anderson, the Tapatha Brown, the Christians, Severano, the Tony Hawk. These are people who are doing it, man. Their products are killing it right now. And these entrepreneurs get a chance to learn from people who are really doing it. This is this is a chance to get feedback, positive and negative feedback. And the main thing that makes.

Your show go is we want you to get into the Bien Now store.

So my thing is this, Man, I gotta i gotta playground up there on this show. As you see from the from the trailer, Man, I'm having a blast. I'm trying the products. I'm keeping it going. I'm getting them laughing, I'm getting them loose because they gotta do a ninety second pitch and they got to sell their product, man, right, And it's up to me to make sure the playing field is even and to make sure that these consumers give them positive or negative feedbacks. They know where they're going at.

Let me chime in here, how's it different? From Shark Tank. And I asked that respectfully only from the standpoint that when we think about product, you know, and we think about pricing, and we think about problems solved, we think about all of those things that you through out there a lot of times when people that think about the only thing we've had to lean on, truly, you.

Know, in the modern evor is something like Shark Tank.

I know you well enough to know your competitive fervor, how you like to do things, and how you like.

To stand out.

The one thing about you is you don't like to be like anybody but JV's move.

That's how you mean, That's how you go.

So how is this gonna be different?

Here's how it's different. Short Tank is a great show, Don't get me wrong. Short Tank is looking for investors to invest in a product you know, and a lot of them products need help building their business and to get them to the point where they are successful entrepreneurs. This show is different because I get you on that buy, I get you over here to these celebrity judges and they give you their feedback. All you need is who of those celebrities If you add in the Amazon rep, who now the Amazon rep knows exactly what's gonna work on Amazon. That's their job. They know what's gonna click, they know what's gonna sell millions of items. They know what it is. You combine them with these experienced entrepreneurs for products that are already existing that you can that's why it's called by it Now, not get investors to come on board to help you, you know, not knocking anything that's still a process of this. These people are past that point. That's to the point whereight now where they want. They want millions of eyes on their product that you can pull your phone out. Why you're watching the show and wh're not from the moment I say congratulations, you are going into the buy it now store. When I say that, automatically that product goes right into Amazon in the bio now store. You can put your phone out after I say that, hit the button, and you can buy that product right away.

Okay, that's fair. That is unique. Let me ask you this question. How much money we talked about people being able to win for this on this show.

How much money into the show?

How much into the show. These people have a chance to win twenty thousand dollars at the end of the show that they can reinvest into their own product. This is this is a now. Look, there's there's a term called when win situation. This is a win win win situation. Right, given a chance to expose your product to one hundred consumers, get your feedback. All you gotta get is ten or more green lights, you know, and you move on to talk to our panel of amazing entrepreneurs. Right, They're gonna give you feedback. They're gonna now if you say you made it into the buyo Now store, you just made it into the buyer Now store. You're also qualify for the twenty thousand dollars into the show. But get you this now. Here's the big thing to me, that's the plus. In the moment, your product is being seen ready product, whether it goes in the buyot now store right now or not, you are being seen by millions of people watching the show who can still buy your product.

I feel you.

Outside of the buyer Now store, the bier now store is just an exclusive area of Amazon where you can buy stuff that's only presented on the Buy It Now show. You still get props to you for your product.

Props to you.

Could you props to you because you know what product you represent, and I feel you on that way to go, way to go, way to go.

Let me get to.

You personally, because when you talk about winning, somebody that's winning is you. You've been doing a lot of big things throughout your career. Obviously everybody knows you would curb your enthusiasm mister Leon Black himself or whatever.

We got to get into that.

From this perspective, I think y'all just finished taping. Talk to me about what life has been like for you since you became a character on that show and what is done for your career.

You know what, here's the one thing I will says as an actor, as a comedian, this is something that I think we end up in our process as entertainers. We end up going down a path. You know, I've really really fancied myself early when I started doing this and you talking about Look, man, sometimes I don't want to tell how long I've been in it, but you know I've been doing this since probably eighty nine, eight nine. I've been doing this, so for me, it's this. But I've always told myself that I wanted to be good at a bunch of different things, which I wanted to do voiceover, I wanted to do acting. I want to do stand up, I want to do movies, TV, voiceover, work, commercial campaigns. And that was always my agenda to be able to do all the those things and pockets throughout my career. When curb came along, curbose curve is an extension of something that I'm happy that I started planting these seeds, which is the improv world. The first thing I ever did was take an improv class, and I think that have an opportunity to be on the probably the greatest improvised show ever on TV. So there's truly no blessing.

So there's truly no script, nothing being written.

It's all in prov That's all.

We get is the outline of the episode and the rest we're just going at it, and that's that's the benefit. But look, but now being able to improvise has led to other things. So now everything I do, they let me just do a little JB. You know, I can't do full JB on on movies and TV, but they have. They'll do a scene that's scripted and then they'll say, okay, JB, these last few, that's all you do. What you're gonna do and a lot of times the one I do last is the one that makes the movie wow because it's different. It's a different pace to it's not so robotic, it's not so predictable. It's different. But I tell I tell any young actor, any young person, anyone who's who wants to do this, I alwaysly tell them that, hey, make sure you have a balance to what you want to do, so that you are prepared for anything throwing your way at any opportunities is you now now, you don't got to have an opportunity where you have to say no because you don't have that skill set. Fancy yourself on on on making yourself versatile in whatever you do. It's going to be helpful and learn and and really just learn how to just connect with people and plant those seeds. Because whether it's a month from now a year from now, I have something to fall back.

I got to interject, because it's easy from you knowing you the way that I do. You could go into anywhere, you could go anywhere and you're going to vibe with people. You're the life of the party. You walk in, You're absolutely libry. You and I spent New Year's Eve together. One time we brought in the new year, and you well, I mean you just rolled up and had all of us screaming, laughing for you know, the next hour for crying out loud.

We brought in the new year right hanging out with you, I ask you this question. When you think about.

Stand up comedy, one would think that's your passion. But based on what you're describing in terms of your improvisational skills and what you were able to develop over the years, I don't know where to go with this.

Is it stand up comedy?

Is it improving when you're doing movies, when you're doing television shows or stand up comedy comedy? What is it for you at this particular moment in time. Something has to stand out above the crowd.

You know everything you know? I just I just feel like, you know, what's that term that used as some of its parts. I think it's hopeful to be familiar with different different areas of the business. When I'm on a.

Movie, said, now, what I do Sometimes I used to do.

I used to watch the camera guy. I used to watch the angles. I used to watch the cinematographer. I used to watch things that I wanted to know about so I can I can understand their job better and know what it helps me do. It helped me make sure I was given my good side, or it made me fix my posture, all these things. I think we just have to be privy to in what we do. You know, stand up is an amazing place because know what stand up does. You're in a moment with people. You're in a moment you can leave their drive home. They can leave their drive home and talk about what they just saw and laugh and tell those jokes tomorrow. dB and filmed. Sometimes a movie will take months to a year to come out. You've already changed as an actor.

A year from now, you look at yourself in that movie and said, damn, have never done that today.

I don't like how I'm standing. I don't like how I delivered that line because because you got too much time after you did something. So if you continue to grow, you have to just understand what you're doing in a moment and also understand your path is growth. Growth is number one, and meeting people. Meeting people and being courteous and being nice don't cast you a damn thing, and you're planting seeds for something in the future. My phone rings from people I met in nineteen ninety because I was cool with them, or I ate lunch with them. You know an intern who are now studio execs. Now, it really, it really is about how you plan on moving. You can move aggressively or you can move real selfishly. You just got to find a balance there.

I'm wondering how challenging is it for you to be you? And I don't mean you specifically as in jb'smooth. I mean being a funny man visual that makes people laugh, that makes feel people feel comfortable in today's day and age compared to what it was in years past.

I got to tell you, JB. I've run across.

People that were born in the fifties and the forties who tell me life is harder now than it was in the sixties because of how divisive our world is, how the heightened level of sensitivity exists, how much more difficult it is to make people laugh and to make sure you laugh and have them laughing with you instead of them feeling you're laughing at them, therefore giving them.

A license to get sensitive and be upset about.

The things that you say. When your intent it's only to be funny. How difficult is it today to be a funny man.

It's definitely not as easy as it used to be. You know, the world is moving in a different way. You know.

I feel bad that people have it's you know, they don't allow this thing that we do.

As far as what stand up is purpose, the purpose of it is we we you know, our our version of this is to take you, uh, take another version of the world, another version of life, and give it to you in a more manageable format, you know, something that's more digestible for you. You know, if we just had the real straight news every day, you you couldn't survive your mental would You would lose it.

But to hear a comedians take on it, and it takes this thing off it.

We we have a different uh system, We have a different way of digesting things and reprocessing them for for the for the masses. I think that there's really something to that, if you think about it, Comedy stand up is therapeutic in some ways. You know, comedians can take in real life as do make it relatable to you even though it's real. They're dealing with it internally, but they're still dealing with it externally. To give it to you so that you can have a great day, or they can connect with you in some cool way. That's how, that's how, that's what standards purpose is. Now. I'm gonna tell you, man, the speed of the world today, I would not change my humble beginnings with this speed of the world today. I wouldn't because I would still rather pull over on the side of the road driving my car make a phone call. I still would rather do all that stuff. I still rather put a stamp on something to pay a bill. I still rather write a check. I still rather do all the stuff that I grew up on because I can have. It's manageable. It's not. It's not. It doesn't all on other people. It doesn't rely on someone giving their opinion on it. It doesn't aly on me taking everything they say and and and allowing that to change. How you do change the recipe. You got a recipe you already made. You're full of different ingredients, Your recipe is already made. You gotta like buying that product over and over again because you like to taste. You like to taste like how it tastes. I just like how it tastes. I got you. I don't need to make a new version of it to compete with that, especially when you're used to doing things a certain way.

So just know that.

I tell people all the time the purpose of a comedian is to make you happy, not to bring you down, but to make light of things that are out there that already exists. We're not creating things, brand new things. We're just talking about things that already exist. It's nothing that we're creating. We're not making stuff up. We're not giving you something different. It's out there.

We just it's our take on it to make things easier for your mindset.

I got you, let me move on. I got a couple of quick hitters before I let you get on out of here. When the hell fast time you've been back to New York, bro? Because I mean you you you're enjoying Hollywood a lot.

You understand you you're in New York a lot.

I'm always in then? Why? Man?

I mean, and why all the time? I you know, look, we gotta we got a spot in Brooklyn. Man, I'm back there all the time.

You know.

I got my mom burning roots, Okay, and check on mama.

That's what I'm saying.

I'm always in New York City, man me or not, I'm just always I'm.

Just checking because it's a lot going on in New York.

Like mainly our New York Knicks.

And I want to know how you feeling about call Anthony Towns and Michale Bridges joining the crew and what we think the New York Knicks is gonna do this shit.

Hey, man, I just did their Central Park block party last month. Man had a in the rain. Man had a blast. I'm telling you right now, man, I'm so happy with these trades, with this movement we got right now, I think this I think based on our.

Season last last year, this is this is just building.

We're keeping our building blocks, keeping out chemistry, adding a few new pieces. The main thing. You know what it is, Steven, chemistry is key to everything. If we can build some chemistry early with these guys, keep what we keep, the core guys which worked for us last year. You know, JB is killing the game. Man, Come on, man, you know uh these guys get out there, JB.

We're talking about Jaylen Bruston, not JB Smooth.

You're talking about Jaylen Bruston in this in this particular situation.

That's right, the other j B, the other j B, the other not that, not that this j couldn't get out there things I'm not saying. We're talking about that JB.

Man, I gotta get on out there. Wed. I'm happy, you're happy. I'm happy as well.

You know. I ran into cat Uh in Kelly and in the mall, I ran into him, Man, I said, because you know, Man, me and him go back a little bit when he was I ran into him Uh at one of the All Star Games and he said, hey, Man, my parents are gonna come and see you perform. This is years ago. My parents won't come see you before. I said, Man, guess what I got you. I got your parents and put them on the list for the comedy show. His parents came to the show and enjoyed the show. Man. They called him up and said, JAB took care of us. He got us in, he gave us T shirts, he gave us, he give us merchandise, hats and everything. I took care of those people. Man. To this day, he still thanks me for that. Man. You know, he still thanks you for that. Man. And I always send him blessings. Man. I know he lost his mom, and I always say, Man, I'm happy that I got a chance to give them some laughter and enjoyment, man, because that's what comedians do. Man. And I'm happy he's a nick man. I'm happy he's a nick man. I'm happy we got these new pieces coming in. These guys are gonna do some work this year. Man. It's a perfect window for the Knicks. Man. I can't wait.

We hope.

So Boston and Philly is something to be wrecked with, but the New York Nicks is going to be in there. By the way, ladies and gentlemen, you can catch the premiree Buy It now, hosted by the one and only JB.

Smooth over thirtieth on Amazon Prime. My brother, always good to see you. Got a number. Love for you, my man. We'll catch up soon, probably at one of the Jews in y C.

I know it.

Take it easy, bro, Always good to talk to my man.

JB.

Smooth.

One of the best times I ever had bringing in the New Year was the New Year's Eve party I spent with him a few years ago. That brother is truly funny, truly special and gifted, who's hard is in the right place.

Always wishing him nothing but the best