For more than a quarter of a century, Kevin has been one of the world’s most senior and successful leaders of cycling advocacy organisations.

At the time we spoke to Kevin he was just about to retire after building Cycling Industries Europe (CIE) from small foundations into a large, successful, industry-funded peak advocacy group. 

Originally from the UK but having lived in Brussels for many years because it’s the headquarters of the European Union, Kevin and his team have just seen the European Declaration of Cycling. This is a landmark – highest level statement from which billions of Euros of funding and other benefits should flow. 

Kevin chose to take a huge pay cut and to end an international corporate career in major food and beverage companies in order to join Cycling UK, then years later the European Cyclists Federation, then his most recent role at CIE.

In this podcast Kevin shares many pearls of wisdom from his life’s experience both in the corporate and advocacy worlds, including tips for how to increase the effectiveness of  advocacy organisations of all sizes.

In the podcast, starting from the 10 minute 35 second point, Kevin mentions several financial amounts. All of these amounts he refers to are in Euros.

When the podcast was recorded the exchange rate was $1.62 Australian = €1 Euro. Therefore the amounts he refers to converted to Australian dollars are:

·      First European budget when Kevin joined: €600 million = A$972 million

·      Current budget spending €4.7 billion = A$7.56 billion.

·      Additional €2 billion from covid funding = A$3.24 billion.


Links:
The European Declaration on Cycling
Here is a link to the full declaration

Cycle Industries Europe 10 Point Manifesto.

Here is a link to Stephen Yarwood, former Lord Mayor of Adelaide, urban planner and “city futurist”, referred to by Kevin from when he visited Velo-city Adelaide.

In 2022 we also did an in person video interview of Kevin at Eurobike in Frankfurt, German. That interview has some overlap, but a lot of other material not covered in our podcast. You can watch that interview here.

CIE new CEO. At the time of writing these show notes the new CEO to become Kevin’s successor had not been announced, but here is a link to the CIE news page where the announcement will appear.

Finally there’s are recording of Kevin’s speech to a crowded room at the Cycle Industry Leaders Breakfast that was presented on 4th July 2024. This was recorded on a phone from a seat in the audience so the sound quality is not great, but the speech itself is worth listening 

Visit our Micromobility Report Podcast page to read the transcript of this episode and view more content.
Our Micromobility Report website contains hundreds of micromobility articles that we’ve published since launching in 2020. Subscribe to our free bi-monthly newsletter!
The Micromobility Report Podcast will entertain and inform you through conversations with change makers working in all aspects of micromobility across business, government, academia and advocacy.

For more than a quarter of a century, Kevin has been one of the world’s most senior and successful leaders of cycling advocacy organisations.At the time we spoke to Kevin he was just about to retire after building Cycling Industries Europe (CIE) from small foundations into a large, successful, industry-funded peak advocacy group. Originally from the UK but having lived in Brussels for many years because it’s the headquarters of the European Union, Kevin and his team have just seen the European Declaration of Cycling. This is a landmark – highest level statement from which billions of Euros of funding and other benefits should flow. Kevin chose to take a huge pay cut and to end an international corporate career in major food and beverage companies in order to join Cycling UK, then years later the European Cyclists Federation, then his most recent role at CIE.In this podcast Kevin shares many pearls of wisdom from his life’s experience both in the corporate and advocacy worlds, including tips for how to increase the effectiveness of  advocacy organisations of all sizes.In the podcast, starting from the 10 minute 35 second point, Kevin mentions several financial amounts. All of these amounts he refers to are in Euros.When the podcast was recorded the exchange rate was $1.62 Australian = €1 Euro. Therefore the amounts he refers to converted to Australian dollars are:·      First European budget when Kevin joined: €600 million = A$972 million·      Current budget spending €4.7 billion = A$7.56 billion.·      Additional €2 billion from covid funding = A$3.24 billion.  Links: The European Declaration on Cycling Here is a <a href='https://ecf.com/news-and-events/news/historic-milestone-cycling-european-institutions-officially-adopt-joint'>link</a> to the full declarationCycle Industries Europe <a href='https://cyclingindustries.com/news/details/cycling-industries-europes-call-to-the-next-commission-from-zero-carbon-mobility-to-a-world-class-industr'>10 Point Manifesto</a>.Here is a link to <a href='https://www.linkedin.com/in/stephenyarwood/?originalSubdomain=au'>Stephen Yarwood</a>, former Lord Mayor of Adelaide, urban planner and “city futurist”, referred to by Kevin from when he visited Velo-city Adelaide.In 2022 we also did an in person video interview of Kevin at Eurobike in Frankfurt, German. That interview has some overlap, but a lot of other material not covered in our podcast. You can watch that interview <a href='https://micromobilityreport.com.au/influencers/kevin-mayne-interview/'>here</a>.CIE new CEO. At the time of writing these show notes the new CEO to become Kevin’s successor had not been announced, but here is a link to the <a href='https://cyclingindustries.com/news'>CIE news page</a> where the announcement will appear.Finally there’s are <a href='https://micromobilityreport.com.au/wp-content/uploads/2024/11/New-Recording-89.m4a'>recording of Kevin’s speech</a> to a crowded room at the Cycle Industry Leaders Breakfast that was presented on 4th July 2024. This was recorded on a phone from a seat in the audience so the sound quality is not great, but the speech itself is worth listening Visit our <a href='https://micromobilityreport.com.au/podcast/'>Micromobility Report Podcast</a> page to read the transcript of this episode and view more content. Our <a href='https://micromobilityreport.com.au/'>Micromobility Report website</a> contains hundreds of micromobility articles that we’ve published since launching in 2020. <a href='https://micromobilityreport.com.au/subscribe/'>Subscribe</a> to our free bi-monthly newsletter! The Micromobility Report Podcast will entertain and inform you through conversations with change makers working in all aspects of micromobility across business, government, academia and advocacy.

The Squeaky Wheel Podcast is here to inform and inspire through engaging conversations with changemakers shaping the future of active travel and urban mobility. Your hosts, Phil Latz and Irene McAleese, speak with leaders across business, government, academia, and advocacy, sharing insights and ideas that drive real-world impact.

Got something to squeak about? Get in touch with The Squeaky Wheel team via our website: squeakywheelpodcast.com

Follow The Squeaky Wheel on Facebook: facebook.com/squeakywheelpodcast

Follow The Squeaky Wheel on BlueSky: bsky.app/profile/squeaky-wheel.bsky.social

The Squeaky Wheel Podcast&nbsp;is here to inform and inspire through engaging conversations with changemakers shaping the future of&nbsp;active travel and urban mobility. Your hosts, Phil Latz and Irene McAleese, speak with leaders across business, government, academia, and advocacy, sharing insights and ideas that drive real-world impact.
Got something to squeak about? Get in touch with The Squeaky Wheel team via our website: <a href="https://squeakywheelpodcast.com/">squeakywheelpodcast.com</a>
Follow The Squeaky Wheel on Facebook: <a href="https://www.facebook.com/squeakywheelpodcast/">facebook.com/squeakywheelpodcast</a>
Follow The Squeaky Wheel on BlueSky: <a href="https://bsky.app/profile/squeaky-wheel.bsky.social">bsky.app/profile/squeaky-wheel.bsky.social</a>

The Squeaky Wheel Podcast hosts, Phil Latz and Irene McAleese, are here to inform and inspire through engaging conversations with changemakers shaping the future of active travel and urban mobility