Many Americans are not including products from popular brands like Cheerios, Dawn, Reese’s, Heinz in their shopping carts, as inflation takes its toll.

According to the second annual Emarsys Customer Loyalty report, almost two-thirds of Americans are ditching their favorite brands to save cash.

The data shows that income, gender, political lines, and whether a brand is made in the U.S. or not, effect a customers loyalty to a retailer.

Mark Choueke, Retail Expert and author of Boring2Brave, one of Book Authority's 'Best B2B Marketing books of all time', joins us to provide some insight on the research.

Many Americans are not including products from popular brands like Cheerios, Dawn, Reese’s, Heinz in their shopping carts, as inflation takes its toll.
According to the second annual Emarsys Customer Loyalty report, almost two-thirds of Americans are ditching their favorite brands to save cash.
The data shows that income, gender, political lines, and whether a brand is made in the U.S. or not, effect a customers loyalty to a retailer.
Mark Choueke, Retail Expert and author of Boring2Brave, one of Book Authority's 'Best B2B Marketing books of all time', joins us to provide some insight on the research.

When people come together and talk about really interesting topics, great questions spark better understanding and opportunities for new ideas to form. On The Spark from WITF, hosts Scott LaMar and Aniya Faulcon start the conversations about what’s happening in the world and at home. Share your ideas at https://witf.org/programs/the-spark.

When people come together and talk about really interesting topics, great questions spark better understanding and opportunities for new ideas to form. On The Spark from <a href="https://www.witf.org">WITF</a>, hosts Scott LaMar and Aniya Faulcon start the conversations about what’s happening in the world and at home. Share your ideas at <a href="https://witf.org/programs/the-spark">https://witf.org/programs/the-spark</a>.

The Spark

When people come together and talk about really interesting topics, great questions spark better understanding and opportunities for new ideas to form. On The Spark from WITF, hosts Scott LaMar and Aniya Faulcon start the conversations about what’s happening in the world and at home. Share your ideas at <a href="https://witf.org/programs/the-spark">https://witf.org/programs/the-spark</a>.

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