Preston Mitchum Jr. writes books to inspire with books full of positive affirmations. Mitchum was a journalist for over 18 years, and realized he wanted to pour more positivity into his community.

“You know, working at evening shift, we cover kind of some tough some tough stories in some tough communities and in the area that I worked in. And you know what? I got tired. I got tired of just covering those stories night in and night out. And I wanted to find a way to make a difference.”

He founded the PMJ foundation after leaving the news business. He wanted to make a difference in the lives of low-income families.

“I wanted to use the power of media to kind of shine a light on some of the things that are going on in these communities. And let's try to work together to figure out how to solve them, how to offer programs. Services that are going to help family’s kind of raise themselves up from the daily grind that they're going through.”

Mitchum says you can never have too many powerful tools to incorporate into our everyday lives. Positive Vibes Kids promote self-confidence and positivity. A portion of the proceeds support programs and services offered by the PMJ Foundation.

“Words are powerful. And I think whenever we can offer positive words, it's so important. And the beautiful thing about these books is they're quick. It's quick little affirmation. You're not asking for a whole lot of time, so you can take a couple of minutes to read a powerful affirmation as our kids get ready to go to school. When they when they're at school.”