It's time for our annual college football business update, and we couldn't think of anyone better than our friend Matt Brown from Extra Points (ExtraPointsMB.com) to walk us through everything happening behind the scenes. From the revenue arms race to jersey patches to the SCORE Act, Matt breaks down the big-picture forces shaping every athletic department in the country. We talk about whether spending more money is actually worth it, what Congress can realistically do about college sports reform, which revenue streams matter more than fans think, and why the stadium experience still has a long way to go. Plus, a seedy video game pitch, a rining endorsement for Milwaukee, and Dan discovers Summerfest 2026.