In this episode, I sit down with Darren Chu, Managing Director of Solar Club, to explore this innovative loyalty program making waves in Alberta’s deregulated energy market. We break down how Solar Club operates, why it’s a win-win for both members and industry partners, and the unique aspects that set it apart. Darren shares insights into why Solar Club leads by example, showcasing the benefits of renewable energy collaboration. We also discuss the larger picture of Alberta’s energy market, examining how deregulation has paved the way for creative solutions like Solar Club and what this means for the future of renewable energy in the province.