In this episode of The Socius Podcast, we’re joined by Jose Ramirez, founder of HOPR, the alcohol-free beverage brand redefining what it means to unwind. Born from a blend of athletic discipline, tech know-how, and a drive to do things differently, Jose shares how he turned a personal frustration with drinking culture into a fast-growing brand stocked in over 70 retailers across Australia.

Jose opens up about the gritty reality of building a business from scratch, learning everything from YouTube, pushing through burnout, and choosing community and content over conventional strategies. His story reflects the entrepreneurial mindset we champion: one grounded in resilience, innovation, and a belief that meaningful change comes when leaders share the journey- not just the wins.

This is a conversation for anyone looking to grow with purpose, challenge industry norms, and build something that actually matters.

 

Connect with Jose:

Email: Jose@drinkhopr.com.au

HOPR: https://drinkhopr.com.au/

 

Follow us on our socials!

Instagram: @thesociuspodcast / thesociuspodcast https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

 

Facebook: @thesociuspodcast / thesociuspodcast https://www.facebook.com/thesociuspodcast/

 

LinkedIn: @thesociuspodcast https://au.linkedin.com/company/the-socius-podcast

Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple

 

Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205

 

In this episode of The Socius Podcast, we&rsquo;re joined by Jose Ramirez, founder of HOPR, the alcohol-free beverage brand redefining what it means to unwind. Born from a blend of athletic discipline, tech know-how, and a drive to do things differently, Jose shares how he turned a personal frustration with drinking culture into a fast-growing brand stocked in over 70 retailers across Australia.
Jose opens up about the gritty reality of building a business from scratch, learning everything from YouTube, pushing through burnout, and choosing community and content over conventional strategies. His story reflects the entrepreneurial mindset we champion: one grounded in resilience, innovation, and a belief that meaningful change comes when leaders share the journey- not just the wins.
This is a conversation for anyone looking to grow with purpose, challenge industry norms, and build something that actually matters.
&nbsp;
Connect with Jose:
Email: Jose@drinkhopr.com.au
HOPR: <a href="https://drinkhopr.com.au/">https://drinkhopr.com.au/</a>
&nbsp;
Follow us on our socials!
Instagram: @thesociuspodcast / thesociuspodcast <a href="https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==">https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==</a>
&nbsp;
Facebook: @thesociuspodcast / thesociuspodcast <a href="https://www.facebook.com/thesociuspodcast/">https://www.facebook.com/thesociuspodcast/</a>
&nbsp;
LinkedIn: @thesociuspodcast <a href="https://au.linkedin.com/company/the-socius-podcast">https://au.linkedin.com/company/the-socius-podcast</a>
Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple
&nbsp;
Podcasts: @thesociuspodcast <a href="https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205">https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205</a>
&nbsp;

The Socius is a platform that provides our listeners a seat at the table with various business leaders and success stories. We exist to empower the next generation of business leaders in their journey of business and life. We aim to inspire, educate and lead future entrepreneurs, CEOs and professionals who are out to make an impact, build their success, and love their life.

A Community Built of Tomorrow's Business Leaders

Advertisement