Alexandra King, CMO & Head of Growth at Ask Marketing, joins The Socius Community this week.

Join Will and Ali as they delve into the impact of AI tools like Chat GPT on the marketing industry. Despite the benefits, Ali believes there's still a critical role for human-to-human marketing and shares her top three strategies for success. This episode also dives into the shift from lead generation to demand generation, providing valuable insights to help take your marketing game to the next level.

Are you ready to take a seat?

Follow us on our socials!
Instagram: @thesociuspodcast https://www.instagram.com/thesociuspodcoast  Facebook: @thesociuspodcast https://www.facebook.com/thesociuspodcast
LinkedIn: @thesociuspodcast https://www.linkedin.com/company/the-socius-podcast/?viewAsMember=true
Spotify: @thesociuspodcast https://open.spotify.com/show/3s0BlAHmjrSLqOCeuoJomH?si=zzlPFZlFSC-0DdiKbtrICQ&dl_branch=1&nd=1
Apple Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205

Connect with Ali!
LinkedIn: https://www.linkedin.com/in/alexandraking-askmarketing/
Check out AskMarketing: https://www.askmarketing.com.au/

Alexandra King, CMO &amp; Head of Growth at Ask Marketing, joins The Socius Community this week.
Join Will and Ali as they delve into the impact of AI tools like Chat GPT on the marketing industry. Despite the benefits, Ali believes there's still a critical role for human-to-human marketing and shares her top three strategies for success. This episode also dives into the shift from lead generation to demand generation, providing valuable insights to help take your marketing game to the next level.
Are you ready to take a seat?
Follow us on our socials! Instagram: @thesociuspodcast <a href="https://www.instagram.com/thesociuspodcoast">https://www.instagram.com/thesociuspodcoast</a>  Facebook: @thesociuspodcast <a href="https://www.facebook.com/thesociuspodcast">https://www.facebook.com/thesociuspodcast</a>  LinkedIn: @thesociuspodcast <a href="https://www.linkedin.com/company/the-socius-podcast/?viewAsMember=true">https://www.linkedin.com/company/the-socius-podcast/?viewAsMember=true</a> Spotify: @thesociuspodcast <a href="https://open.spotify.com/show/3s0BlAHmjrSLqOCeuoJomH?si=zzlPFZlFSC-0DdiKbtrICQ&amp;dl_branch=1&amp;nd=1">https://open.spotify.com/show/3s0BlAHmjrSLqOCeuoJomH?si=zzlPFZlFSC-0DdiKbtrICQ&amp;dl_branch=1&amp;nd=1</a>  Apple Podcasts: @thesociuspodcast <a href="https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205">https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205</a> 
Connect with Ali! LinkedIn: <a href="https://www.linkedin.com/in/alexandraking-askmarketing/">https://www.linkedin.com/in/alexandraking-askmarketing/</a>  Check out AskMarketing: <a href="https://www.askmarketing.com.au/">https://www.askmarketing.com.au/</a>

The Socius is a platform that provides our listeners a seat at the table with various business leaders and success stories. We exist to empower the next generation of business leaders in their journey of business and life. We aim to inspire, educate and lead future entrepreneurs, CEOs and professionals who are out to make an impact, build their success, and love their life.

A Community Built of Tomorrow's Business Leaders

The Socius Podcast

Alexandra King - How to Generate Demand for your Brand in 2023

In this episode of The Socius Podcast, Will sits down with Scott Marsh - the street artist behind some of Australia’s most viral and controversial murals.

From the Kanye Loves Kanye piece that made global headlines to politically charged works that regularly spark media blow-ups, Scott shares how he turned graffiti, satire and risk-taking into a full-time creative business. We dive into going viral, dealing with backlash, and why playing it safe is the fastest way to disappear in today’s attention economy.

Scott also breaks down the business behind the art: building a brand without galleries, pricing creative work, choosing the right controversies to lean into, and staying authentic while managing public pressure. A sharp, unfiltered conversation for founders and creatives wanting to cut through noise, attract attention and grow with confidence.

 

Connect with Scottie:

Website: https://scottmarsh.com.au/?srsltid=AfmBOooz-hUqIuGy3HXf6gFXwTPFh0OqzED_bLevQLDQhO0_F0MZlH34

 

Instagram: https://www.instagram.com/scottie.marsh/

 

Follow us on our socials!

Instagram: @thesociuspodcast / thesociuspodcast https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0Mz…

 

TikTok: @thesociuspodcast / thesociuspodcast

https://www.tiktok.com/@thesociuspodcast

 

Facebook: @thesociuspodcast / thesociuspodcast https://www.facebook.com/thesociuspodcast/

 

LinkedIn: @thesociuspodcast https://au.linkedin.com/company/the-socius-podcast

 

Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 

 

Apple Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205

In this episode of The Socius Podcast, Will sits down with Scott Marsh - the street artist behind some of Australia&rsquo;s most viral and controversial murals.
From the&nbsp;Kanye Loves Kanye piece that made global headlines to politically charged works that regularly spark media blow-ups, Scott shares how he turned graffiti, satire and risk-taking into a full-time creative business. We dive into going viral, dealing with backlash, and why playing it safe is the fastest way to disappear in today&rsquo;s attention economy.
Scott also breaks down the business behind the art: building a brand without galleries, pricing creative work, choosing the right controversies to lean into, and staying authentic while managing public pressure. A sharp, unfiltered conversation for founders and creatives wanting to cut through noise, attract attention and grow with confidence.
&nbsp;
Connect with Scottie:
Website: <a href="https://scottmarsh.com.au/?srsltid=AfmBOooz-hUqIuGy3HXf6gFXwTPFh0OqzED_bLevQLDQhO0_F0MZlH34" aria-label="Link https://scottmarsh.com.au/?srsltid=AfmBOooz-hUqIuGy3HXf6gFXwTPFh0OqzED_bLevQLDQhO0_F0MZlH34">https://scottmarsh.com.au/?srsltid=AfmBOooz-hUqIuGy3HXf6gFXwTPFh0OqzED_bLevQLDQhO0_F0MZlH34</a>
&nbsp;
Instagram: <a href="https://www.instagram.com/scottie.marsh/" aria-label="Link https://www.instagram.com/scottie.marsh/">https://www.instagram.com/scottie.marsh/</a>
&nbsp;
Follow us on our socials!
Instagram: @thesociuspodcast / thesociuspodcast <a href="https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0Mz&hellip;" aria-label="Link https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0Mz&hellip;">https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0Mz&hellip;</a>
&nbsp;
TikTok: @thesociuspodcast / thesociuspodcast
<a href="https://www.tiktok.com/@thesociuspodcast" aria-label="Link https://www.tiktok.com/@thesociuspodcast">https://www.tiktok.com/@thesociuspodcast</a>
&nbsp;
Facebook: @thesociuspodcast / thesociuspodcast <a href="https://www.facebook.com/thesociuspodcast/" aria-label="Link https://www.facebook.com/thesociuspodcast/">https://www.facebook.com/thesociuspodcast/</a>
&nbsp;
LinkedIn: @thesociuspodcast <a href="https://au.linkedin.com/company/the-socius-podcast" aria-label="Link https://au.linkedin.com/company/the-socius-podcast">https://au.linkedin.com/company/the-socius-podcast</a>
&nbsp;
Spotify: @thesociuspodcast <a href="https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4" aria-label="Link https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4">https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4</a>&nbsp;
&nbsp;
Apple Podcasts: @thesociuspodcast <a href="https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205" aria-label="Link https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205">https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205</a>

Turning politics and graffiti into a career in art - Scottie Marsh

In this episode of The Socius Podcast, we’re joined by Sid Cachuela, founder of Pop Business, who shares how he turned a startup idea into a thriving accounting firm by focusing on adaptability, strong team culture, and meaningful client relationships.

Sid reflects on the lessons learned from early mistakes, the power of staying proactive in a fast-changing world, and how small businesses can grow through collaboration and purpose.

Tune in for a grounded and insightful conversation on growth, mindset, and what it takes to build a business that lasts.

 

Connect with Sid:

LinkedIn: https://www.linkedin.com/in/sidney-cachuela/

 

Instagram: https://www.instagram.com/sid.cachuela/

 

Engage with Pop Business:

Website: https://popbusiness.com.au/about/#team

LinkedIn: https://www.linkedin.com/company/pop-business/

 

Follow us on our socials!

Instagram: @thesociuspodcast / thesociuspodcast https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

 

TikTok: @thesociuspodcast / thesociuspodcast

https://www.tiktok.com/@thesociuspodcast

 

Facebook: @thesociuspodcast / thesociuspodcast https://www.facebook.com/thesociuspodcast/

 

LinkedIn: @thesociuspodcast https://au.linkedin.com/company/the-socius-podcast

 

Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple

 

Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205

In this episode of The Socius Podcast, we&rsquo;re joined by Sid Cachuela, founder of Pop Business, who shares how he turned a startup idea into a thriving accounting firm by focusing on adaptability, strong team culture, and meaningful client relationships.
Sid reflects on the lessons learned from early mistakes, the power of staying proactive in a fast-changing world, and how small businesses can grow through collaboration and purpose.
Tune in for a grounded and insightful conversation on growth, mindset, and what it takes to build a business that lasts.
&nbsp;
Connect with Sid:
LinkedIn: <a href="https://www.linkedin.com/in/sidney-cachuela/">https://www.linkedin.com/in/sidney-cachuela/</a>
&nbsp;
Instagram: https://www.instagram.com/sid.cachuela/
&nbsp;
Engage with Pop Business:
Website: <a href="https://popbusiness.com.au/about/#team">https://popbusiness.com.au/about/#team</a>
LinkedIn: <a href="https://www.linkedin.com/company/pop-business/">https://www.linkedin.com/company/pop-business/</a>
&nbsp;
Follow us on our socials!
Instagram: @thesociuspodcast / thesociuspodcast <a href="https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==">https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==</a>
&nbsp;
TikTok: @thesociuspodcast / thesociuspodcast
<a href="https://www.tiktok.com/@thesociuspodcast">https://www.tiktok.com/@thesociuspodcast</a>
&nbsp;
Facebook: @thesociuspodcast / thesociuspodcast <a href="https://www.facebook.com/thesociuspodcast/">https://www.facebook.com/thesociuspodcast/</a>
&nbsp;
LinkedIn: @thesociuspodcast <a href="https://au.linkedin.com/company/the-socius-podcast">https://au.linkedin.com/company/the-socius-podcast</a>
&nbsp;
Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple
&nbsp;
Podcasts: @thesociuspodcast <a href="https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205">https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205</a>

Adapting and growing in business – Sid Cachuela

In this episode of The Socius Podcast, we’re joined by Seb Serrano Valladares, known as the ‘9to5ver’ on social media, who’s proving you can grow a personal brand, chase your goals, and build influence without leaving your 9-to-5 or corporate job.


From turning his own lifestyle into a source of inspiration online, to coaching other professionals on balancing career and passion projects, Seb shares how he stays consistent, builds a loyal community, and chooses partnerships that align with his values.

 

We dive into handling online criticism, mastering time management, and using social media as a modern tool for growth.


Packed with real strategies for resilience, brand building, and creating impact outside work hours, this episode is for anyone chasing success while keeping their career.

 

Connect with Seb:

Instagram: https://www.instagram.com/9to5ver/?hl=en

TikTok: https://www.tiktok.com/@sebserrano12

 

Follow us on our socials!

Instagram: @thesociuspodcast / thesociuspodcast https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

 

TikTok: @thesociuspodcast / thesociuspodcast

https://www.tiktok.com/@thesociuspodcast

 

Facebook: @thesociuspodcast / thesociuspodcast https://www.facebook.com/thesociuspodcast/

 

LinkedIn: @thesociuspodcast https://au.linkedin.com/company/the-socius-podcast

 

Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple

 

Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205

In this episode of The Socius Podcast, we&rsquo;re joined by Seb Serrano Valladares, known as the &lsquo;9to5ver&rsquo; on social media, who&rsquo;s proving you can grow a personal brand, chase your goals, and build influence without leaving your 9-to-5 or corporate job.
 From turning his own lifestyle into a source of inspiration online, to coaching other professionals on balancing career and passion projects, Seb shares how he stays consistent, builds a loyal community, and chooses partnerships that align with his values.
&nbsp;
We dive into handling online criticism, mastering time management, and using social media as a modern tool for growth.
 Packed with real strategies for resilience, brand building, and creating impact outside work hours, this episode is for anyone chasing success while keeping their career.
&nbsp;
Connect with Seb:
Instagram: https://www.instagram.com/9to5ver/?hl=en
TikTok: <a href="https://www.tiktok.com/@sebserrano12">https://www.tiktok.com/@sebserrano12</a>
&nbsp;
Follow us on our socials!
Instagram: @thesociuspodcast / thesociuspodcast <a href="https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==">https://www.instagram.com/thesociuspodcast?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==</a>
&nbsp;
TikTok: @thesociuspodcast / thesociuspodcast
<a href="https://www.tiktok.com/@thesociuspodcast">https://www.tiktok.com/@thesociuspodcast</a>
&nbsp;
Facebook: @thesociuspodcast / thesociuspodcast <a href="https://www.facebook.com/thesociuspodcast/">https://www.facebook.com/thesociuspodcast/</a>
&nbsp;
LinkedIn: @thesociuspodcast <a href="https://au.linkedin.com/company/the-socius-podcast">https://au.linkedin.com/company/the-socius-podcast</a>
&nbsp;
Spotify: @thesociuspodcast https://open.spotify.com/show/5xYBq7dLOkfYx0MiFC2hKu?si=b8fcc2c9f4f047b4 Apple
&nbsp;
Podcasts: @thesociuspodcast <a href="https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205">https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205</a>

Alexandra King - How to Generate Demand for your Brand in 2023

In 1 playlist(s)

The Socius Podcast

Social links

Follow podcast

Recent clips