Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.

Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they’re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.

“Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler

This week on SmallBizChat Podcast:
Stephanie’s background and origin story as the Book Whisperer
The number one question someone should ask themself before writing a book
Getting traditional book deals and the downsides of traditional publishing
Self-publishing best practices
Launching and marketing your book and what true self-publishing means
Stephanie’s tips on writing a book
Why a book is a great business card for an author
Stephanie’s book marketing master courses
When to start building an audience and promoting a book
Her favorite book marketing strategies
The best business advice Stephanie received

Resources Mentioned:
Podcast: Unlocking Us with Brené Brown
Podcast: Dare to Lead with Brené Brown
App: Trello
Book: Tribes: We Need You to Lead Us by Seth Godin

Connect with Stephanie Chandler:
Stephanie Chandler Website
Nonfiction Authors Association
Nonfiction Writers Conference
Book: The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing
Book: The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books
Book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Nonfiction Authors Association on LinkedIn
Nonfiction Authors Association on Instagram
Nonfiction Authors Association on Facebook
Nonfiction Authors Association on Twitter
Nonfiction Authors Association on YouTube
Stephanie Chandler on LinkedIn
Stephanie Chandler on Facebook
Stephanie Chandler on Twitter

Become Your Own Boss Book GIVEAWAY!

The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!

I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.

All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.

Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association&mdash;a vibrant community for writers&mdash;and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.
Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they&rsquo;re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.
&ldquo;Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience&mdash;a tribe of influenced people who will want to buy the book as soon as it comes out.&rdquo; - Stephanie Chandler
This week on SmallBizChat Podcast:
<ul>
<li>Stephanie&rsquo;s background and origin story as the Book Whisperer</li>
<li>The number one question someone should ask themself before writing a book</li>
<li>Getting traditional book deals and the downsides of traditional publishing</li>
<li>Self-publishing best practices</li>
<li>Launching and marketing your book and what true self-publishing means</li>
<li>Stephanie&rsquo;s tips on writing a book</li>
<li>Why a book is a great business card for an author</li>
<li>Stephanie&rsquo;s book marketing master courses</li>
<li>When to start building an audience and promoting a book</li>
<li>Her favorite book marketing strategies</li>
<li>The best business advice Stephanie received</li>
</ul>
Resources Mentioned:
<ul>
<li>Podcast: <a href="https://brenebrown.com/podcast-show/unlocking-us/">Unlocking Us with Bren&eacute; Brown</a></li>
<li>Podcast: <a href="https://brenebrown.com/podcast-show/dare-to-lead/">Dare to Lead with Bren&eacute; Brown</a></li>
<li>App: <a href="https://trello.com/?&amp;aceid=&amp;adposition=&amp;adgroup=77960797845&amp;campaign=1677556744&amp;creative=437184396205&amp;device=c&amp;keyword=trello%20app&amp;matchtype=e&amp;network=g&amp;placement=&amp;ds_kids=p48959604969&amp;ds_e=GOOGLE&amp;ds_eid=700000001557344&amp;ds_e1=GOOGLE&amp;gclid=CjwKCAjwtIaVBhBkEiwAsr7-c3Y1Yge_RuS4SHHRhp6pLStkbtRouuN23EG5eK2spGSZrjT2ZeaQIhoC85QQAvD_BwE&amp;gclsrc=aw.ds">Trello</a></li>
<li>Book: <a href="https://www.amazon.com/Tribes-Seth-Godin-audiobook/dp/B001IMTKUK/ref=sr_1_1?crid=1X6S6FJ0JHD4Z&amp;keywords=seth+godin+tribes&amp;qid=1654758686&amp;sprefix=seth+godin+tribe%2Caps%2C295&amp;sr=8-1">Tribes: We Need You to Lead Us</a> by Seth Godin</li>
</ul>
Connect with Stephanie Chandler:
<ul>
<li><a href="https://stephaniechandler.com/">Stephanie Chandler Website</a></li>
<li><a href="https://nonfictionauthorsassociation.com/">Nonfiction Authors Association</a></li>
<li><a href="https://nonfictionwritersconference.com/">Nonfiction Writers Conference</a></li>
<li>Book: <a href="https://www.amazon.com/gp/product/B07H39LPSX/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0">The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing</a></li>
<li>Book: <a href="https://www.amazon.com/gp/product/B00DUM1W1Q/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i2">The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books</a></li>
<li>Book: <a href="https://www.amazon.com/gp/product/B0076ON81G/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i3">Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business</a></li>
<li><a href="https://www.linkedin.com/company/nonfiction-authors-association-writers-conference/">Nonfiction Authors Association on LinkedIn</a></li>
<li><a href="https://www.instagram.com/nonfictionassociation/">Nonfiction Authors Association on Instagram</a></li>
<li><a href="https://www.facebook.com/nonfictionauthorsassociation/">Nonfiction Authors Association on Facebook</a></li>
<li><a href="https://twitter.com/nonfictionassoc">Nonfiction Authors Association on Twitter</a></li>
<li><a href="https://www.youtube.com/channel/UCjZP-fHm62Rn9r4rDQfNKjg">Nonfiction Authors Association on YouTube</a></li>
<li><a href="https://www.linkedin.com/in/stephaniechandler/">Stephanie Chandler on LinkedIn</a></li>
<li><a href="http://www.facebook.com/AuthorStephanieChandler">Stephanie Chandler on Facebook</a></li>
<li><a href="http://twitter.com/#!/steph__chandler">Stephanie Chandler on Twitter</a></li>
</ul>
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America&rsquo;s small businesses - and America in general. If you&rsquo;re ready to start your dream business, then look no further!
I&rsquo;m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses&hellip; and now it&rsquo;s your time to shine.
All you have to do to get your hands on a free copy is head over to <a href="http://www.beginmybiz.com/freeoffer">www.beginmybiz.com/freeoffer</a> to sign up for your free offer. You only pay shipping.
Let&rsquo;s End Small Business Failure - Together!
Thanks for tuning into this week&rsquo;s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to <a href="https://podcasts.apple.com/us/podcast/the-small-bizchat-podcast-podcast/id1478923954">Apple Podcasts</a>, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our <a href="https://succeedasyourownboss.com/">website </a>or follow us on <a href="https://www.facebook.com/smallbizlady">Facebook</a>, <a href="https://twitter.com/smallbizlady">Twitter</a>, <a href="https://www.linkedin.com/in/melindaemerson/">LinkedIn</a>, <a href="https://www.instagram.com/smallbizlady/">Instagram</a>, or <a href="https://www.youtube.com/c/melindaemerson">YouTube </a>for more great content, tips, and strategies to improve your small business.

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

Melinda F. Emerson, SmallBizLady, is America&rsquo;s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.succeedasyourownboss.com/&amp;source=gmail&amp;ust=1520300757352000&amp;usg=AFQjCNHFXr56HNzQeIZfM3QAFV_yFBNxFw" data-wpel-link="external">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners.&nbsp;Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The Small BizChat

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.

She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Melinda F. Emerson, &ldquo;SmallBizLady&rdquo; is America&rsquo;s #1 Small Business Expert. She&nbsp;is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.&nbsp;In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.
She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-stringify-link="http://www.succeedasyourownboss.com" data-sk="tooltip_parent">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of&nbsp;Become Your Own Boss in 12 Months,&nbsp;2nd Edition&nbsp;and her latest book is&nbsp;Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

The SmallBizChat Podcast

Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association.

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