Naly Rice is a writer, speaker, media personality, and business leader. She is the founder and CEO of the full-service digital marketing company, LN Creative Group (LNGC), and has extensive experience in marketing, formerly serving as the Director of Marketing for Edge Hosting, LLC and SemaConnect. Naly also serves as chief blogger for her career and lifestyle website, which reaches 200K readers globally and empowers women through knowledge-sharing and inspiration.

Naly joins me today to discuss what you need to know about rebranding your business in 2020.  She shares some of her best advice for brand visibility and the importance of consistency in your branding efforts. She discusses how to approach branding, even with a small budget, and explains what a “brand guide” is and why every company should have one. Naly also highlights resources for creating brand assets that are consistent across all platforms and why you need to consider brand experience, not just brand appearance.

 

“You have to really embody your brand as a CEO.” -  Naly Rice

 

This week on the SmallBizChat Podcast:


Why it is essential for small businesses to pay attention to their branding
How to approach branding, even with a minimal budget
Identifying the right time to adjust your branding
How the visuals you use impact your overall branding
What the timeline typically is for recreating your company logo and how much it could cost
What to be careful of when it comes to using design websites
What a brand guide is and why you should create one
Tools you can use to ensure consistent branding across social platforms
Leveraging voice marketing and how to effectively add voice to your brand
How to ensure that your customers have a positive brand experience and where to begin
How to strategically roll out your rebrand

 

Resources Mentioned:

99designs
Fiverr
Upwork
Canva
PicMonkey
Adobe Creative Cloud
Best Friends with Nicole Byer and Sasheer Zamata
Google Drive
Meditations by Marcus Aurelius

 

Connect with Naly Rice: 
Naly Rice website
LN Creative Group
Naly Rice on LinkedIn
Naly Rice on Twitter

 

Fix Your Business!

Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.

Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.

Order your copy of Fix Your Business and design your business - and life - with intention.


Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

Naly Rice is a writer, speaker, media personality, and business leader. She is the founder and CEO of the full-service digital marketing company, LN Creative Group (LNGC), and has extensive experience in marketing, formerly serving as the Director of Marketing for Edge Hosting, LLC and SemaConnect. Naly also serves as chief blogger for her career and lifestyle website, which reaches 200K readers globally and empowers women through knowledge-sharing and inspiration.
Naly joins me today to discuss what you need to know about rebranding your business in 2020.&nbsp; She shares some of her best advice for brand visibility and the importance of consistency in your branding efforts. She discusses how to approach branding, even with a small budget, and explains what a &ldquo;brand guide&rdquo; is and why every company should have one. Naly also highlights resources for creating brand assets that are consistent across all platforms and why you need to consider brand experience, not just brand appearance.
&nbsp;
&ldquo;You have to really embody your brand as a CEO.&rdquo; -&nbsp; Naly Rice
&nbsp;
This week on the SmallBizChat Podcast: 
<ul>
<li>Why it is essential for small businesses to pay attention to their branding</li>
<li>How to approach branding, even with a minimal budget</li>
<li>Identifying the right time to adjust your branding</li>
<li>How the visuals you use impact your overall branding</li>
<li>What the timeline typically is for recreating your company logo and how much it could cost</li>
<li>What to be careful of when it comes to using design websites</li>
<li>What a brand guide is and why you should create one</li>
<li>Tools you can use to ensure consistent branding across social platforms</li>
<li>Leveraging voice marketing and how to effectively add voice to your brand</li>
<li>How to ensure that your customers have a positive brand experience and where to begin</li>
<li>How to strategically roll out your rebrand</li>
</ul>
&nbsp;
Resources Mentioned: 
<ul>
<li><a href="https://99designs.com/">99designs</a></li>
<li><a href="https://www.fiverr.com/">Fiverr</a></li>
<li><a href="https://www.upwork.com/">Upwork</a></li>
<li><a href="https://www.canva.com/">Canva</a></li>
<li><a href="https://www.picmonkey.com/">PicMonkey</a></li>
<li><a href="https://www.adobe.com/creativecloud.html">Adobe Creative Cloud</a></li>
<li><a href="https://podcasts.apple.com/us/podcast/best-friends-with-nicole-byer-and-sasheer-zamata/id1464766741">Best Friends with Nicole Byer and Sasheer Zamata</a></li>
<li><a href="https://www.google.com/drive/">Google Drive</a></li>
<li><a href="https://www.amazon.com/Meditations-Marcus-Aurelius/dp/1503280462">Meditations </a>by Marcus Aurelius</li>
</ul>
&nbsp;
Connect with Naly Rice: 
<ul>
<li><a href="http://nalyrice.com/">Naly Rice website</a></li>
<li><a href="https://lncreativegroup.com/">LN Creative Group</a></li>
<li><a href="https://www.linkedin.com/in/nalyrice">Naly Rice on LinkedIn</a></li>
<li><a href="https://twitter.com/nalyrice?lang=en">Naly Rice on Twitter</a></li>
</ul>
&nbsp;
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: <a href="https://www.amazon.com/Fix-Your-Business-90-Day-Remove/dp/1935953885">Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business</a>.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It&rsquo;s time to take back control of your business and change how your business is run.
Order your copy of <a href="https://www.amazon.com/Fix-Your-Business-90-Day-Remove/dp/1935953885">Fix Your Business</a> and design your business - and life - with intention.
 Let&rsquo;s End Small Business Failure - Together!
Thanks for tuning into this week&rsquo;s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to <a href="https://podcasts.apple.com/us/podcast/the-small-bizchat-podcast-podcast/id1478923954">Apple Podcasts</a>, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our <a href="https://succeedasyourownboss.com/">website </a>or follow us on <a href="https://www.facebook.com/smallbizlady">Facebook</a>, <a href="https://twitter.com/smallbizlady">Twitter</a>, <a href="https://www.linkedin.com/in/melindaemerson/">LinkedIn</a>, <a href="https://www.instagram.com/smallbizlady/">Instagram</a>, or <a href="https://www.youtube.com/c/melindaemerson">YouTube </a>for more great content, tips, and strategies to improve your small business.

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

Melinda F. Emerson, SmallBizLady, is America&rsquo;s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.succeedasyourownboss.com/&amp;source=gmail&amp;ust=1520300757352000&amp;usg=AFQjCNHFXr56HNzQeIZfM3QAFV_yFBNxFw" data-wpel-link="external">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners.&nbsp;Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The Small BizChat

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.

She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Melinda F. Emerson, &ldquo;SmallBizLady&rdquo; is America&rsquo;s #1 Small Business Expert. She&nbsp;is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.&nbsp;In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.
She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-stringify-link="http://www.succeedasyourownboss.com" data-sk="tooltip_parent">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of&nbsp;Become Your Own Boss in 12 Months,&nbsp;2nd Edition&nbsp;and her latest book is&nbsp;Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

The SmallBizChat Podcast

Naly Rice joins me today to discuss what you need to know about rebranding your business in 2020.  She shares some of her best advice for brand visibility and the importance of consistency in your branding efforts. She discusses how to approach branding, even with a small budget, and explains what a “brand guide” is and why every company should have one. Naly also highlights resources for creating brand assets that are consistent across all platforms and why you need to consider brand experience, not just brand appearance.

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