Ecommerce expert, John Lawson, is the go-to authority for online selling success. He is the author of the best-selling social marketing book, Kickass Social Commerce for Entrepreneurs. He is a multi-award-winning social commerce strategist and sought-after keynote speaker who has traveled to five continents to address thousands of business leaders and entrepreneurs. John has achieved the Platinum eBay Power Seller status and was the top-rated Merchant and Small Business Influencer of the year. 

John joins us today to describe how to successfully navigate the Ecommerce world as a small business. He describes Amazon’s growth during the pandemic and explains why the company will be fine in the long run despite recent losses. He offers advice for picking the right shopping platform for your online store. He also highlights why all businesses—whether they’re product- or service-based—should have a content strategy, and underscores how to price products when selling on online platforms like Amazon or eBay.

“The best advice I ever got was that you make your money when you buy your product, not when you sell your product. You have to buy right.” - John Lawson

This week on SmallBizChat Podcast:
How online selling and Ecommerce have grown in 2020 and 2021
Why Amazon sales are down and why John thinks the company will be fine
The power of Search Engine Optimization (SEO) in growing your business
Setting up an online store or website
Why every business needs a content strategy
The difference between push and pull content
How to price your products when selling on Ecommerce platforms

Connect with John Lawson:
ColderICE Media
Book: Kick Ass Social Commerce for E-preneurs: It’s About the Likes, It’s About Sales
ColderICE Media on LinkedIn
ColderICE Media on Facebook
ColderICE Media on Twitter
John Lawson on LinkedIn

Become Your Own Boss Book GIVEAWAY!

The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!

I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.

All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.

Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

Ecommerce expert, John Lawson, is the go-to authority for online selling success. He is the author of the best-selling social marketing book, Kickass Social Commerce for Entrepreneurs. He is a multi-award-winning social commerce strategist and sought-after keynote speaker who has traveled to five continents to address thousands of business leaders and entrepreneurs. John has achieved the Platinum eBay Power Seller status and was the top-rated Merchant and Small Business Influencer of the year.&nbsp;
John joins us today to describe how to successfully navigate the Ecommerce world as a small business. He describes Amazon&rsquo;s growth during the pandemic and explains why the company will be fine in the long run despite recent losses. He offers advice for picking the right shopping platform for your online store. He also highlights why all businesses&mdash;whether they&rsquo;re product- or service-based&mdash;should have a content strategy, and underscores how to price products when selling on online platforms like Amazon or eBay.
&ldquo;The best advice I ever got was that you make your money when you buy your product, not when you sell your product. You have to buy right.&rdquo; - John Lawson
This week on SmallBizChat Podcast:
<ul>
<li>How online selling and Ecommerce have grown in 2020 and 2021</li>
<li>Why Amazon sales are down and why John thinks the company will be fine</li>
<li>The power of Search Engine Optimization (SEO) in growing your business</li>
<li>Setting up an online store or website</li>
<li>Why every business needs a content strategy</li>
<li>The difference between push and pull content</li>
<li>How to price your products when selling on Ecommerce platforms</li>
</ul>
Connect with John Lawson:
<ul>
<li><a href="https://coldericemedia.kartra.com/page/32a480">ColderICE Media</a></li>
<li>Book: <a href="https://www.amazon.com/gp/product/B00HZNSXLS/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0">Kick Ass Social Commerce for E-preneurs: It&rsquo;s About the Likes, It&rsquo;s About Sales</a></li>
<li><a href="https://www.linkedin.com/company/colderice---ecommerce-digital-marketing/">ColderICE Media on LinkedIn</a></li>
<li><a href="http://www.fb.com/colderice">ColderICE Media on Facebook</a></li>
<li><a href="http://www.twitter.com/colderice">ColderICE Media on Twitter</a></li>
<li><a href="https://www.linkedin.com/in/colderice/">John Lawson on LinkedIn</a></li>
</ul>
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America&rsquo;s small businesses - and America in general. If you&rsquo;re ready to start your dream business, then look no further!
I&rsquo;m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses&hellip; and now it&rsquo;s your time to shine.
All you have to do to get your hands on a free copy is head over to <a href="http://www.beginmybiz.com/freeoffer">www.beginmybiz.com/freeoffer</a> to sign up for your free offer. You only pay shipping.
Let&rsquo;s End Small Business Failure - Together!
Thanks for tuning into this week&rsquo;s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to <a href="https://podcasts.apple.com/us/podcast/the-small-bizchat-podcast-podcast/id1478923954">Apple Podcasts</a>, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our <a href="https://succeedasyourownboss.com/">website </a>or follow us on <a href="https://www.facebook.com/smallbizlady">Facebook</a>, <a href="https://twitter.com/smallbizlady">Twitter</a>, <a href="https://www.linkedin.com/in/melindaemerson/">LinkedIn</a>, <a href="https://www.instagram.com/smallbizlady/">Instagram</a>, or <a href="https://www.youtube.com/c/melindaemerson">YouTube </a>for more great content, tips, and strategies to improve your small business.

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

Melinda F. Emerson, SmallBizLady, is America&rsquo;s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.succeedasyourownboss.com/&amp;source=gmail&amp;ust=1520300757352000&amp;usg=AFQjCNHFXr56HNzQeIZfM3QAFV_yFBNxFw" data-wpel-link="external">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners.&nbsp;Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The Small BizChat

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.

She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Melinda F. Emerson, &ldquo;SmallBizLady&rdquo; is America&rsquo;s #1 Small Business Expert. She&nbsp;is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.&nbsp;In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.
She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-stringify-link="http://www.succeedasyourownboss.com" data-sk="tooltip_parent">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of&nbsp;Become Your Own Boss in 12 Months,&nbsp;2nd Edition&nbsp;and her latest book is&nbsp;Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

The SmallBizChat Podcast

John joins us today to describe how to successfully navigate the Ecommerce world as a small business.

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