Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie’s expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others.

Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.

 

“There is no other business card like writing a book.” - Stephanie Chandler

  

This week on the SmallBizChat Podcast:
Stephanie’s insight on how being an author can help you grow your business
Different ways to use your book to generate leads and build credibility
How your writing can help you land speaking engagements
Insights for marketing and promoting your book, and where to drive traffic
At what point you should start promoting your book
Ways to build and engage your audience before the release of your book
How to make your book stand out among the masses and why you should know your niche
The importance of delegation and the number one hire you should invest in when it comes to business and book marketing
Self-publishing versus traditional publishing and how to decide which is right for you
What drove Stephanie away from traditional publishing
Investments you need to be willing to make if you go with the self-publishing route, including how much money you should put into the process
Whether investing in PR/publicity is always worth it and why
Stephanie’s number one advice for authors

 

Resources Mentioned:

National Speakers Association
The E-Myth by Michael Gerber



Connect with Stephanie:

Stephanie Chandler
The Nonfiction Book Publishing by Stephanie Chandler
The Nonfiction Book Marketing Plan by Stephanie Chandler
Own Your Niche by Stephanie Chandler
Stephanie Chandler on Twitter
Nonfiction Authors Association on Twitter
Nonfiction Authors Association on Facebook

 

This episode is sponsored by… Mixmax

Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.

It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com

 

Fix Your Business!

Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. 

Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.

Order your copy of Fix Your Business and design your business - and life - with intention.

 

Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a <a href="http://influencers.smallbiztrends.com/2012-top-champions-and-honorable-mentions/">Top 100 Small Business Influencer</a>. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the <a href="http://nonfictionauthorsassociation.com/">Nonfiction Authors Association</a>, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie&rsquo;s expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others.
Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.
&nbsp;
&ldquo;There is no other business card like writing a book.&rdquo; - Stephanie Chandler
&nbsp;&nbsp;
This week on the SmallBizChat Podcast:
<ul>
<li>Stephanie&rsquo;s insight on how being an author can help you grow your business</li>
<li>Different ways to use your book to generate leads and build credibility</li>
<li>How your writing can help you land speaking engagements</li>
<li>Insights for marketing and promoting your book, and where to drive traffic</li>
<li>At what point you should start promoting your book</li>
<li>Ways to build and engage your audience before the release of your book</li>
<li>How to make your book stand out among the masses and why you should know your niche</li>
<li>The importance of delegation and the number one hire you should invest in when it comes to business and book marketing</li>
<li>Self-publishing versus traditional publishing and how to decide which is right for you</li>
<li>What drove Stephanie away from traditional publishing</li>
<li>Investments you need to be willing to make if you go with the self-publishing route, including how much money you should put into the process</li>
<li>Whether investing in PR/publicity is always worth it and why</li>
<li>Stephanie&rsquo;s number one advice for authors</li>
</ul>
&nbsp;
Resources Mentioned: 
<ul>
<li><a href="https://www.nsaspeaker.org/">National Speakers Association</a></li>
<li><a href="https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625">The E-Myth </a>by Michael Gerber </li>
</ul>
Connect with Stephanie: 
<ul>
<li><a href="https://stephaniechandler.com/">Stephanie Chandler</a></li>
<li><a href="https://www.amazon.com/Nonfiction-Book-Publishing-Plan-Self-Publishing-ebook/dp/B07H39LPSX">The Nonfiction Book Publishing </a>by Stephanie Chandler</li>
<li><a href="https://www.amazon.com/Nonfiction-Book-Marketing-Plan-Strategies/dp/1935953540">The Nonfiction Book Marketing Plan</a> by Stephanie Chandler</li>
<li><a href="https://www.amazon.com/Own-Your-Niche-Hype-Free-Service-Based/dp/1935953281">Own Your Niche</a> by Stephanie Chandler</li>
<li><a href="https://twitter.com/steph__chandler">Stephanie Chandler on Twitter</a></li>
<li><a href="https://twitter.com/nonfictionassoc">Nonfiction Authors Association on Twitter</a></li>
<li><a href="http://facebook.com/NonfictionAuthorsAssociation">Nonfiction Authors Association on Facebook</a></li>
</ul>
&nbsp;
This episode is sponsored by&hellip; Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world&rsquo;s fastest-growing companies.
It&rsquo;s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at <a href="https://mixmax.com/">Mixmax.com</a>
&nbsp;
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: <a href="https://www.amazon.com/Fix-Your-Business-90-Day-Remove/dp/1935953885">Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.&nbsp;</a>
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It&rsquo;s time to take back control of your business and change how your business is run.
Order your copy of <a href="https://www.amazon.com/Fix-Your-Business-90-Day-Remove/dp/1935953885">Fix Your Business</a> and design your business - and life - with intention.
&nbsp;
Let&rsquo;s End Small Business Failure - Together!
Thanks for tuning into this week&rsquo;s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to <a href="https://podcasts.apple.com/us/podcast/the-small-bizchat-podcast-podcast/id1478923954">Apple Podcasts</a>, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our <a href="https://succeedasyourownboss.com/">website </a>or follow us on <a href="https://www.facebook.com/smallbizlady">Facebook</a>, <a href="https://twitter.com/smallbizlady">Twitter</a>, <a href="https://www.linkedin.com/in/melindaemerson/">LinkedIn</a>, <a href="https://www.instagram.com/smallbizlady/">Instagram</a>, or <a href="https://www.youtube.com/c/melindaemerson">YouTube </a>for more great content, tips, and strategies to improve your small business.

Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

Melinda F. Emerson, SmallBizLady, is America&rsquo;s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.succeedasyourownboss.com/&amp;source=gmail&amp;ust=1520300757352000&amp;usg=AFQjCNHFXr56HNzQeIZfM3QAFV_yFBNxFw" data-wpel-link="external">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners.&nbsp;Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The Small BizChat

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.

She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Melinda F. Emerson, &ldquo;SmallBizLady&rdquo; is America&rsquo;s #1 Small Business Expert. She&nbsp;is an internationally renowned keynote speaker on small business development, social media and content marketing. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.&nbsp;In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC, and Fox News.
She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog&nbsp;<a href="http://www.succeedasyourownboss.com/" data-stringify-link="http://www.succeedasyourownboss.com" data-sk="tooltip_parent">www.succeedasyourownboss.com</a>. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of&nbsp;Become Your Own Boss in 12 Months,&nbsp;2nd Edition&nbsp;and her latest book is&nbsp;Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

The SmallBizChat Podcast

Stephanie Chandler joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.