Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie’s expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others.

Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.

“There is no other business card like writing a book.” - Stephanie Chandler

This week on the SmallBizChat Podcast:

• Stephanie’s insight on how being an author can help you grow your business
• Different ways to use your book to generate leads and build credibility
• How your writing can help you land speaking engagements
• Insights for marketing and promoting your book, and where to drive traffic
• At what point you should start promoting your book
• Ways to build and engage your audience before the release of your book
• How to make your book stand out among the masses and why you should know your niche
• The importance of delegation and the number one hire you should invest in when it comes to business and book marketing
• Self-publishing versus traditional publishing and how to decide which is right for you
• What drove Stephanie away from traditional publishing
• Investments you need to be willing to make if you go with the self-publishing route, including how much money you should put into the process
• Whether investing in PR/publicity is always worth it and why
• Stephanie’s number one advice for authors

Resources Mentioned:

• National Speakers Association
• The E-Myth by Michael Gerber
  
  

Connect with Stephanie:

• Stephanie Chandler
• The Nonfiction Book Publishing by Stephanie Chandler
• The Nonfiction Book Marketing Plan by Stephanie Chandler
• Own Your Niche by Stephanie Chandler
• Stephanie Chandler on Twitter
• Nonfiction Authors Association on Twitter
• Nonfiction Authors Association on Facebook

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