Charles Burt & Omar Parker of Egerton Crescent Productions share their journey of building a successful production company and creating impactful content. Starting in college, they used networking and cold emails to connect with filmmakers. Attending Sundance in 2018 marked a turning point with two short films in competition and valuable industry connections. They discuss working with YouTubers like MrBeast and Preston, learning the importance of grabbing audience attention.

In this Spotlight episode, Charles & Omar flick the switch on:

• How they got their start in a college dorm
• The power of just doing it!
• How to network effectively in the film industry
• Why they wrote a Japanese poetry book
• How and why they had a billboard in Times Square!
• What they learnt working alongside YouTube stars Mr. Beast and Preston.

Check out all of Omar and Charles's work over at the Egerton Crescent Productions.

Charles Burt of Egerton Crescent Productions Key Takeaways ...

1. Building a successful production company requires networking and reaching out to filmmakers to grow your network.
2. Attending industry events like Sundance can be a catalyst for career growth and networking opportunities.
3. Working with YouTubers can provide insights into audience connection and the importance of grabbing attention from the start.
4. Creating impactful content involves understanding what your audience cares about and adapting strategies to stand out in a competitive media landscape.
5. They are involved in web-based content creation and have their own YouTube, TikTok, and Instagram channels.
6. The entertainment industry has faced challenges with the rise of streaming services and the impact of COVID-19.
7. The barrier to entry in the industry has been lowered, allowing more people to create and share their content.
8. Having a good idea and storytelling skills are still crucial in getting noticed.
9. The company has ventured into other creative projects, such as publishing a haiku book and running a billboard campaign in Times Square.

In Charles's own words - Charles Burt is a British-American global media executive. Burt's projects have been in competition at such festivals as Festival de Cannes, Sundance, Tribeca, TIFF, Berlinale, Sitges, and more. His film works are distributed by Canal+, Shudder, Amazon Prime, Gravitas Ventures and other major brands. Burt strives to balance creativity and commercial mass appeal in his work.

Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here.

Thanks for tuning in. May your business shine.

Tim Reid

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