As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in.

Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago:

“Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!!  Hint hint – me!!”

And the email was signed Laura Klein, SnottyNoses.com.au … Gadgets for good health and good sleep.

Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business … one not to be sneezed at ;0)  (I promise that’s the first and last Dad joke for this episode).

SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it’s had some serious media coverage and it turned over $1.7M in the last 12-months.

 

In this candid chat Laura shares:
Why teaching was stifling her creativity
How she came across the Battery Powered Snot Sucker
The power of a fun business name
Why she’s determined to remain a niche business
Marketing strategies that are working for her
And plenty more …

 

“I saw an ad for the Battery Powered Snot Sucker in a magazine and didn’t realise it was going to change the entire direction of my life!” - Laura Klein, SnottyNoses.com.au

 

Here’s what caught my attention from my chat with Snotty Noses’ Laura Klein:
The courage she showed in naming her business Snotty Noses.
I love Laura’s philosophy around “There’s money in the follow-up.”
Her respect for email marketing, plus she’s segmenting her database. (refer to Dan Fagella episode 412)

 

Resources mentioned:
Snotty Noses website
The Snotty Noses story
Snotty Noses on Facebook

 

This week’s winner of the Monster Prize Draw winner is:

Graham from Ask Roz

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

<h3>As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who&rsquo;s actively implementing the ideas they pick up from listening in.</h3>
Well, that sums up today&rsquo;s guest beautifully. Here&rsquo;s what she said to me in an email a few weeks ago:
&ldquo;Hey Timbo, let me know if you&rsquo;d like to interview a long-time listener, and an awesome Mumpreneur who&rsquo;s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!! &nbsp;Hint hint &ndash; me!!&rdquo;
And the email was signed Laura Klein, SnottyNoses.com.au &hellip; Gadgets for good health and good sleep.
Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business &hellip; one not to be sneezed at ;0) &nbsp;(I promise that&rsquo;s the first and last Dad joke for this episode).
SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it&rsquo;s had some serious media coverage and it turned over $1.7M in the last 12-months.
&nbsp;
In this candid chat Laura shares:
<ul>
<li style="font-weight: 400;">Why teaching was stifling her creativity</li>
<li style="font-weight: 400;">How she came across the Battery Powered Snot Sucker</li>
<li style="font-weight: 400;">The power of a fun business name</li>
<li style="font-weight: 400;">Why she&rsquo;s determined to remain a niche business</li>
<li style="font-weight: 400;">Marketing strategies that are working for her</li>
<li style="font-weight: 400;">And plenty more &hellip;</li>
</ul>
&nbsp;
&ldquo;I saw an ad for the Battery Powered Snot Sucker in a magazine and didn&rsquo;t realise it was going to change the entire direction of my life!&rdquo; - Laura Klein, SnottyNoses.com.au
&nbsp;
Here&rsquo;s what caught my attention from my chat with Snotty Noses&rsquo; Laura Klein:
<ol>
<li style="font-weight: 400;">The courage she showed in naming her business Snotty Noses.</li>
<li style="font-weight: 400;">I love Laura&rsquo;s philosophy around &ldquo;There&rsquo;s money in the follow-up.&rdquo;</li>
<li style="font-weight: 400;">Her respect for email marketing, plus she&rsquo;s segmenting her database. (refer to <a href="https://smallbusinessbigmarketing.com/sports-illustrated-was-the-inspiration-for-this-clever-email-marketing-strategy-that-lead-to-a-7-figure-business-sale/" target="_blank" rel="noopener">Dan Fagella episode 412</a>)</li>
</ol>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://snottynoses.com.au/" target="_blank" rel="noopener">Snotty Noses website</a></li>
<li style="font-weight: 400;"><a href="https://snottynoses.com.au/about-us/" target="_blank" rel="noopener">The Snotty Noses story</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/snottynosesaustralia" target="_blank" rel="noopener">Snotty Noses on Facebook</a></li>
</ul>
&nbsp;
This week&rsquo;s winner of the Monster Prize Draw winner is:
<ul>
<li style="list-style-type: none;">
<ul>
<li style="font-weight: 400;">Graham from <a href="http://www.askroz.com.au/" target="_blank" rel="noopener">Ask Roz</a></li>
</ul>
</li>
</ul>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noopener">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.yellow.com.au/" target="_blank" rel="noopener">Yellow</a>
Partner with Australia&rsquo;s #1 online business directory for all your digital marketing needs.
&nbsp;
<a href="https://www.switchnode.com.au/" target="_blank" rel="noopener">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing]</a>

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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