What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

A little more about Powderfinger's Jono Coghill …

Jono Coghill was the drummer forPowderfinger, one of Australia’s biggest rock bands of the 90s and naughties.

Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album. 

They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone.

Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years.

They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands.

Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?”

Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more. 

Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy …





Resources mentioned in this episode of your favorite marketing podcast

Powderfinger's official website

Interview with Jeff Bezos's shadow

Interview with Janene Liston - The Pricing Lady

Interview with Alexandra Watkins on business names

Register free for Timbo's upcoming Effective Outsourcing Webinar

Interview with John Murphy about getting to the top of Google for free





Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)



Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.
 A little more about Powderfinger's Jono Coghill …
 <a href="https://en.wikipedia.org/wiki/Jon_Coghill">Jono Coghill</a> was the drummer for<a href="https://en.wikipedia.org/wiki/Powderfinger"> Powderfinger</a>, one of Australia’s biggest rock bands of the 90s and naughties.
Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album. 
They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone.
Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years.
They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands.
Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?”
Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more. 
Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy …
 
Resources mentioned in this episode of your favorite marketing podcast
<a href="https://powderfinger.com/">Powderfinger's official website</a>
<a href="https://smallbusinessbigmarketing.com/amazons-working-backwards-process/">Interview with Jeff Bezos's shadow</a>
<a href="https://smallbusinessbigmarketing.com/how-to-price-anything/">Interview with Janene Liston - The Pricing Lady</a>
<a href="https://smallbusinessbigmarketing.com/how-why-to-choose-a-perfect-business-name-554/">Interview with Alexandra Watkins on business names</a>
<a href="https://smallbusinessbigmarketing.com/effective-outsourcing-webinar/">Register free for Timbo's upcoming Effective Outsourcing Webinar</a>
I<a href="https://smallbusinessbigmarketing.com/how-to-increase-your-websites-traffic-without-advertising/">nterview with John Murphy about getting to the top of Google for free</a>
 
Services every business owner needs that Timbo recommends
<a href="https://www.ecomseoformula.com/?ref=https%3A%2F%2Fcourses.ecomseoformula.com%2Fa%2F2147500997%2FTNUFp5o3">How to generate organic traffic to your website </a>(without spending anything on advertising)
<a href="https://studio1design.com/timbo">High converting website designers </a>(They built this website - take this simple quiz and see where yours needs improving)
<a href="https://hawkacademy.co/">DIY SEO training - The most cost-effective way to get on page 1 of Google </a>(20% off with discount code Timbo20)
<a href="https://funescapes.com.au/timbo/">Proven customer attraction strategy </a>(and ridiculously cheap)
  
Businesses that made this podcast possible (please support them)
<a href="https://www.dell.com/en-au/work/lp/small-business-solutions">DELL Technologies</a> - Small business solutions
<a href="https://studio1design.com/timbo">Studio 1 Design</a> - High converting website designers
<a href="https://funescapes.com.au/timbo/">Fun Escapes - Proven customer attraction ideas</a>
<a href="https://hawkacademy.co/">Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)</a>
 
Thanks for tuning in. May your marketing be the best marketing.
Timbo Reid 0480 015 150

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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