MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business.

Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak!

After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices.

With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication.

I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including:
Why he left the relative safety of the medical profession
His love of the entrepreneur's life
How he chooses his business ventures
How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus!
And so much more

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:
I’ll show you how to create an insanely helpful email series
And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon

 

Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger:
Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99.


Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing.


Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider.

 

Links & Resources mentioned:
MyDNA’s website
Dr. Lior Rauchberger on Twitter
Interview with high performance coach Mark McKeon
Mark McKeon’s Go Zone book
3 steps to create an insanely helpful email series

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;&rsquo;s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business.
Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he&rsquo;s a bit of a gadgets freak!
After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices.
With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA &hellip; a business that enables you to use your DNA to make the right health choices around things like diet and medication.
I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he&rsquo;d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including:
<ul>
<li>Why he left the relative safety of the medical profession</li>
<li>His love of the entrepreneur's life</li>
<li>How he chooses his business ventures</li>
<li>How he markets MyDNA - a service that most don&rsquo;t know exists, and for those that do many think it&rsquo;s hokus pokus!</li>
<li>And so much more</li>
</ul>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, in this episode you&rsquo;ll also discover:
<ul>
<li>I&rsquo;ll show you how to create an insanely helpful email series</li>
<li>And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon</li>
</ul>
&nbsp;
Here&rsquo;s what caught my attention from chatting with MyDNA&rsquo;s Dr Lior Rauchberger:
<ol>
<li>Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads &ldquo;Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.&rdquo; Order Now. $99. </li>
<li>Marketing challenge - Lior and his team aren&rsquo;t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing. </li>
<li>Distribution - Lior&rsquo;s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that&rsquo;s you, then maybe it&rsquo;s time to cast your net wider.</li>
</ol>
&nbsp;
Links &amp; Resources mentioned:
<ul>
<li><a href="https://www.mydna.life/">MyDNA&rsquo;s website</a></li>
<li><a href="https://twitter.com/lior_rauchy">Dr. Lior Rauchberger on Twitter</a></li>
<li>Interview with <a href="https://smallbusinessbigmarketing.com/how-to-perform-at-your-best/">high performance coach Mark McKeon</a></li>
<li><a href="https://www.booktopia.com.au/get-in-the-go-zone-mark-mckeon/prod9781925367027.html">Mark McKeon&rsquo;s Go Zone book</a></li>
<li><a href="https://smallbusinessbigmarketing.com/helpful-email-series/">3 steps to create an insanely helpful email series</a></li>
</ul>
&nbsp;
Please support these businesses who make this show possible:
<a href="http://52ways.biz/">Dale Beaumont&rsquo;s 52 Ways</a> &ndash; An amazing free 1-day live event for business owners where you&rsquo;ll discover 52 ways to boost your business profits. Seats are limited. Book now.
<a href="http://getdragon.com.au">Dragon Voice Recognition Software</a> - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports &amp; spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at <a href="http://getdragon.com.au/">GetDragon.com.au</a>
If some thing in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know. Leave your thoughts below.
May your marketing be the best marketing.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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