How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Category Design expert author Christopher Lochhead ...

If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep.

Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design.

Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of Category Design, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different.

Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life.

And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.

Righto, here’s Christopher explaining what category design is and how it differs from niching.



Businesses that make this podcast possible

eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites.

StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).



Patreon - Join Timbo's Business Owner Membership and take control of your marketing.



Book Tim Reid - Keynote or conference emceeing.



As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
 A little more about Category Design expert author Christopher Lochhead ...
If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep.
Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design.
<a href="https://lochhead.com/">Christopher Lochhead</a> is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of<a href="https://www.categorypirates.com/"> Category Design</a>, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different.
Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life.
And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at<a href="https://www.patreon.com/marketingpodcast"> Pateron.com/MarketingPodcast</a>. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.
Righto, here’s Christopher explaining what category design is and how it differs from niching.
 
Businesses that make this podcast possible
<a href="https://go1.ebusinessinstitute.com.au/masterclass/?cookieUUID=25f00c16-d3e7-4030-b077-36e08ae9f96a&amp;cookieUUID=a638b695-3f90-4ca6-9c87-afe3825f3357&amp;affiliate=76">eBusiness Institute</a> - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate &amp; sell content websites.
<a href="https://studiohawk.com/timbo">StudioHawk</a> - No generalists, just a damn good SEO agency (award-winning actually!).
 
<a href="https://www.patreon.com/marketingpodcast">Patreon</a> - Join Timbo's Business Owner Membership and take control of your marketing.
 
<a href="https://timreid.com.au/">Book Tim Reid</a> - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.



#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
 
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth.

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The Small Business Big Marketing Podcast

Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.


A little more about unconventional marketer and Forij founder Parker Olson...

Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behindForij, a thriving granola brand.

Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing.

In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success.

And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast.

So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.



Businesses that make this podcast possible

StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).



Patreon - Join Timbo's Business Owner Membership and take control of your marketing.



Book Tim Reid - Keynote or conference emceeing.



As always, thanks for your support. May your marketing be the best marketing.



Timbo Reid

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.
 A little more about unconventional marketer and Forij founder Parker Olson...
Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind<a href="https://www.forij.co/"> Forij, a thriving granola brand</a>.
Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing.
In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success.
And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at <a href="https://www.patreon.com/marketingpodcast">Patreon.com/MarketingPodcast</a>.
So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.
 
Businesses that make this podcast possible
<a href="https://studiohawk.com/timbo">StudioHawk</a> - No generalists, just a damn good SEO agency (award-winning actually!).
 
<a href="https://www.patreon.com/marketingpodcast">Patreon</a> - Join Timbo's Business Owner Membership and take control of your marketing.
 
<a href="https://timreid.com.au/">Book Tim Reid</a> - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
 
Timbo Reid

Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion!


A little more about Bunster's Worldwide founder Renae Bunster ...

During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region.

Upon returning home she couldn’t find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed!  Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia.

In fact, when I first interviewed Renae in episode 401, she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA!

Today, theBunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths, plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle!

So sit back as Renae shares how she’s gone about building her empire, along with how she’s raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones, one of YouTube's biggest channels.

As always, you’ll find a video snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.

Enough from me, let’s go meet Renae …


Resources mentioned in this episode ...

Built To Sell interview with John Warily

Working Backwards interview with Colin Bryar

Hot Ones YouTube channel



Businesses that make this podcast possible

StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).



Patreon - Join Timbo's Business Owner Membership and take control of your marketing.



Book Tim Reid - Keynote or conference emceeing.



As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion!
 A little more about Bunster's Worldwide founder Renae Bunster ...
During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region.
Upon returning home she couldn’t find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed!  Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia.
In fact, when I<a href="https://smallbusinessbigmarketing.com/shi-the-bed-creator-renae-bunster-left-a-career-in-journalism-to-create-what-is-fast-becoming-australias-leading-hot-chilli-sauce/"> first interviewed Renae in episode 401</a>, she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA!
Today,<a href="https://www.bunstersworldwide.com/pages/landing"> the</a> Bunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths, plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle!
So sit back as Renae shares how she’s gone about building her empire, along with how she’s raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones, one of YouTube's biggest channels.
As always, you’ll find a video snippet from this interview that I feel is super interesting over at<a href="https://www.patreon.com/marketingpodcast"> Patreon.com/MarketingPodcast</a>.
Enough from me, let’s go meet Renae …
 Resources mentioned in this episode ...
 <a href="https://smallbusinessbigmarketing.com/how-to-create-recurring-business-revenue/">Built To Sell interview with John Warily</a>
<a href="https://smallbusinessbigmarketing.com/amazons-working-backwards-process/">Working Backwards interview with Colin Bryar</a>
<a href="https://www.youtube.com/playlist?list=PLAzrgbu8gEMIIK3r4Se1dOZWSZzUSadfZ">Hot Ones YouTube channel</a>
 
Businesses that make this podcast possible
<a href="https://studiohawk.com/timbo">StudioHawk</a> - No generalists, just a damn good SEO agency (award-winning actually!).
 
<a href="https://www.patreon.com/marketingpodcast">Patreon</a> - Join Timbo's Business Owner Membership and take control of your marketing.
 
<a href="https://timreid.com.au/">Book Tim Reid</a> - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid

Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well.  If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast.


A little more about New York stylist Nicole Russo...



Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before. 

From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves.

So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including:
What’s the right look for you and how to get it important
Examples of how a change in one’s appearance resulted in a measurable ROI
How styling advice differs by industry
How to change your look based on the business setting
When should a business have branded uniforms
Whether we should dress to match our clients
And of course some simple hacks to get you looking sharp pronto!

As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.

I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …



Businesses that make this podcast possible



StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).



Patreon - Join Timbo's Business Owner Membership and take control of your marketing.



Book Tim Reid - Keynote or conference emceeing.



As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well.  If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
 A little more about New York stylist Nicole Russo...
 
Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before. 
From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves.
So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including:
<ul>
<li aria-level="1">What’s the right look for you and how to get it important</li>
<li aria-level="1">Examples of how a change in one’s appearance resulted in a measurable ROI</li>
<li aria-level="1">How styling advice differs by industry</li>
<li aria-level="1">How to change your look based on the business setting</li>
<li aria-level="1">When should a business have branded uniforms</li>
<li aria-level="1">Whether we should dress to match our clients</li>
<li aria-level="1">And of course some simple hacks to get you looking sharp pronto!</li>
</ul>
As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.
I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …
 
Businesses that make this podcast possible
 
<a href="https://studiohawk.com/timbo">StudioHawk</a> - No generalists, just a damn good SEO agency (award-winning actually!).
 
<a href="https://www.patreon.com/marketingpodcast">Patreon</a> - Join Timbo's Business Owner Membership and take control of your marketing.
 
<a href="https://timreid.com.au/">Book Tim Reid</a> - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid

Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651

In 1 playlist(s)

The Small Business Big Marketing Podcast

Social links

Follow podcast

Recent clips