Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events.

His marketing tool of choice is the little understood strategy of Guerrilla marketing  (AKA ambush marketing).

Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups!

Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually.

Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy!

The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events.
His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing).
Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups!
Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually.
Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy!
The post <a rel="nofollow" href="http://smallbusinessbigmarketing.com/marketing-podcast-what-is-guerrilla-marketing/">#99 How To Get Millions Of Dollars Of Free Exposure.</a> appeared first on <a rel="nofollow" href="http://smallbusinessbigmarketing.com">Small Business Big Marketing</a>.

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.



#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
 
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth.

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.