In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast.

Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.

 

Cham Tang of Authentic Education's 6 proven small business marketing strategies
Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion).
Be the face of your business.
Create evergreen marketing and sales funnels.
Accept that Facebook ads are cheaper.
Create a SMS marketing strategy.
Focus on what matters in your business.

 

Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang
I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video?
I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing.
I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.

 

Links & resources mentioned in episode 504

Register here for Cham's free one-day marketing course

Join Authentic Education on Facebook

Belong Mobile

Boost Mobile

Ever Webinar

Other episodes dedicated to marketing tips:

SEO Tips for Small Business with Dana Ditomaso - Part 1

SEO Tips for Small Business with Dana Ditomaso - Part 2

How to nail your business pitch

Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)

 

This week's Monster Prize Draw winner

Maths tutor Jason Ursino of Learning Space

 

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

In 10 years, today&rsquo;s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It&rsquo;s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast.
Cham Tang is the co-founder of <a href="http://authentic.com.au/timbo">Authentic Education</a>, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that&rsquo;s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham&rsquo;s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we&rsquo;re all battling to navigate our way through.&nbsp; In fact, despite Authentic Education historically being a live event business, it&rsquo;s actually thriving, with profit margins increasing by 25%, plus Cham&rsquo;s managed to keep all 15 staff on with full pay and full hours.
&nbsp;
Cham Tang of Authentic Education's 6 proven small business marketing strategies
<ol>
<li>Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion).</li>
<li>Be the face of your business.</li>
<li>Create evergreen marketing and sales funnels.</li>
<li>Accept that Facebook ads are cheaper.</li>
<li>Create a SMS marketing strategy.</li>
<li>Focus on what matters in your business.</li>
</ol>
&nbsp;
Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang
<ol>
<li>I loved Cham&rsquo;s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video?</li>
<li>I love Cham&rsquo;s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing.</li>
<li>I love Cham&rsquo;s idea of being the face of your business. Like he said, &ldquo;Everyone else is scared!&rdquo; which makes it a real competitive advantage.</li>
</ol>
&nbsp;
Links &amp; resources mentioned in episode 504
Register here for Cham's <a href="https://www.authentic.com.au/timbo">free one-day marketing course</a>
<a href="https://www.facebook.com/authenticeducation/">Join Authentic Education on Facebook</a>
<a href="https://www.belong.com.au/mobile/plans">Belong Mobile</a>
<a href="https://boost.com.au/">Boost Mobile</a>
<a href="https://home.everwebinar.com/">Ever Webinar</a>
Other episodes dedicated to marketing tips:
<a href="https://smallbusinessbigmarketing.com/best-seo-tips-for-small-business/">SEO Tips for Small Business with Dana Ditomaso - Part 1</a>
<a href="https://smallbusinessbigmarketing.com/best-seo-tips-for-small-business-part-2/">SEO Tips for Small Business with Dana Ditomaso - Part 2</a>
<a href="https://smallbusinessbigmarketing.com/how-to-successfully-pitch-your-business/">How to nail your business pitch</a>
Last week's episode - <a href="https://smallbusinessbigmarketing.com/bryan-clayton-greenpal/">Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)</a>
&nbsp;
This week's Monster Prize Draw winner
<a href="https://learningspace.net.au/">Maths tutor Jason Ursino of Learning Space</a>
&nbsp;
Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

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www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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